In today’s technology-driven economy, the pandemic has fundamentally altered the Consumer Packaged Goods (CPG) industry by pushing the already changing consumer demands and brand preferences. In addition, the impact it brought to product dynamics and supply chains has made conventional point-of-sale locations, like physical stores, irrelevant. To stay relevant, CPG must ace its game at winning the digital shelf while offering a personalized customer experience across every customer touchpoint.
The disruptive change brought by this pandemic has set the stage for an accelerated digital transformation. For CPG companies to build brand resilience and thrive in this new world, investing in artificial intelligence (AI) and a data-driven strategy is pivotal.
At Virtusa, we combine our digital innovation and cognitive expertise to empower CPG customers to deliver a matchless consumer experience.
Digital capabilities reshaping the CPG industry
Our partners
Virtusa brings the entire partner ecosystem and expertise to provide the client with solutions and accelerators to speed up their digital transformation journey.
Success stories
Our Approach
Our analysis and experiences reveal a set of shared aspirations from artificial intelligence (AI) perspectives. Virtusa has used these learnings to create a three-pillared approach to streamline the AI journey. Our focus is on enabling businesses to reach operational excellence, drive business innovation, and deliver value to end customers.
- Unifying customer experience both online and offline stores
- Conversational commerce is increasing revenue by opening new channels of interaction and optimizing the cost element through chatbots and self-serve bots
- Self-serve through kiosks, in-store, theme parks, airports, and many other places have become the order of the day due to digital evolution.
- Direct to consumers brands: personalization is a crucial factor to drive this segment of business where the brands want to reach the consumers directly
- Loyalty 3.0: engaging transactions and personalization of points is a new platform for brands to engage with end-consumers
- AI/ML: Machine learning algorithms to provide consumer insights
- Applying lean processes and increased supply chain collaboration through digital tools to optimize the processes.
- Autonomous planning, digital procurement, and industry 4.0 disrupt the traditional ERP-driven processes.
- RPA based platforms enable a digital workforce to help to optimize the operational workload and reduce redundant work
- The need for new business models for retail outlets are driving the companies to start innovation hubs and start-ups to adapt to a new world of uberization and amazonization
- Blockchain: Smart contracts, loyalty, food traceability are the real-time uses cases in leading retail chains
- IoT sensors to collect data on merchandise, consumers digital moments enable a seamless experience
- Concealed radio-frequency identification (RFID) codes are printed either directly on to packaging or integrated with it.
- RFID technology sends identifying signals to a reading device, enabling automatic, contactless communication with the package so retailers can determine the current status of their goods in a matter of seconds.
Our Perspectives
Virtusa's technology and industry experts share knowledge on the grappling business and digital transformation challenges. Get key tips and insights to inspire new thinking, avoid pitfalls, and drive tangible results.