Digital Themes

Smart Apps

What are Smart Apps?

Smart Applications, or Smart Apps, are applications that gather copious amounts of data from various sensors and other sources and utilize a combination of machine learning algorithms and predictive analytics to equate data-supported, actionable insights into the end-user experience. The meteoric rise in recent years of the Internet of Things (IoT), big data, and machine learning are forcing companies to redefine their apps into more data-driven and user-centric offerings.

Smart app insights are expressed through application features that enable users to more efficiently complete a task, such as providing recommendations and suggesting "next actions". Smart apps use machine learning, data analytics, and artificial intelligence (AI) services to provide those predictions and recommendations that guide app users. Smart apps can be personalized to the user. Applying sensor and location data, smart apps can embed user processes and preferences onto available smart devices. Smart apps can also proactively interact with users via push notifications, messaging, or chatbots.

Smart apps are currently used in a variety of industries from manufacturing, shipping, and logistics to banking and retail. Shipping companies use smart apps to forecast delivery times to both the consumer and the company shipping the product. Manufacturers employ smart apps to automate their operations. Retail companies benefit from smart apps through their ability to recommend products and target consumers with personalized offers. Similarly, banks use smart apps for personalized investment opportunities and recommendations. Car companies have begun engaging smart apps to recommend predictive maintenance to drivers. Even the healthcare industry is using smart applications to offer proposed diagnosis and treatment recommendations to patients, nurses, and doctors based on patient and medical research data analytics.

Industries and enterprises are joining the smart apps revolution looking for the sensor-driven, actionable insights that smart apps can provide. Smart apps display insights in an operational framework that allows users and systems to take efficient, appropriate actions.

What are the benefits of Smart Apps for your business?

  • Competitive Edge - Smart devices and experiences already overwhelm the consumer space and businesses are quickly making moves to catch up and begin generating their own value from these technologies. Delayed adoption can lead to not only competitive disadvantage but also potential digital displacement from the industry.

  • Safe Delivery - Smart apps can use sensors to monitor product environments, such as temperature and location, to ensure timely and safe delivery.

  • Expansion Opportunity - The use of smart apps with proprietary algorithms and advanced analytics provides exceptional business opportunities for both current organizations and expanding industries and business lines alike.

  • Saving Money - Smart apps that use IoT sensors and predictive analytics can manage predictive maintenance, reducing expensive downtime. Smart app sensors can also cut down on pricey power consumption by automating lights and power switches.

  • Satisfied Customers - Consumers today expect an individualized experience from every organization they interact with. Smart applications take insights from sensors and analytics and use them to personalize the user experience, reducing customer churn and creating more loyal customers.

  • Smarter Service - By combining sensor data from the likes of coffee machines and soap dispensers, in place of manual checks, smart apps can improve service levels by informing personnel in real-time when and where the soap or coffee machines require refilling.
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