The Consumer Packaged Goods (CPG) industry is undergoing a major transformation. Driven by the rise of e-commerce, the increasing popularity of private label brands, and the growing demand for sustainable products, CPG enterprises are facing several challenges. Adapting to changing consumer preferences, such as the call for healthier and sustainable options, is crucial for relevance.
E-commerce's ascent reshapes CPG shopping, necessitating a robust online presence. Additionally, rising private label popularity as a budget-friendly choice poses competition, urging CPG enterprises to safeguard their market standing. Supply chain disturbances loom as threats, causing shortages and price hikes, underscoring the need for robust supply chain management. Addressing sustainability concerns further complicates matters, entailing product and packaging alterations.
Navigating regulations and focusing on digital transformation, sustainability, personalized experiences, innovation, retail partnerships, and cost control is paramount for CPG enterprises. Adaptability is critical in the ever-evolving CPG landscape, determining which companies thrive.
Transformative digital technology solutions
Dramatically increase the success of your digital transformation. Whether developing new solutions or scaling existing processes and staff worldwide, Virtusa helps you reach your goals in some of today's most complex and fast-moving use cases. Our team of experts offers technology and consulting solutions to enhance business outcomes while focusing on productivity and customer experience.
Success stories
Dive into our case study section to explore real-world scenarios, gaining valuable insights into how Virtusa's solutions tackle complex challenges and drive tangible results, providing you with actionable knowledge for your endeavors.
Frequently Asked Questions
Virtusa partners with CPG manufacturers and brands to accelerate digital transformation and drive innovation. We help companies adapt to changing consumer demand, scale e-commerce operations, modernize supply chains, and build data-driven strategies. By merging domain expertise with engineering excellence, we enable CPG firms to improve agility, reduce cost, and deliver more personalized, sustainable consumer experiences.
Virtusa offers a comprehensive suite of IT solutions tailored for the CPG sector, including:
- Internet of Things (IoT) for real-time tracking and optimization of manufacturing and logistics
- Cloud transformation for scalable, flexible operations
- ERP modernization for improved operational efficiency
- Low-code/no-code platforms for rapid application development
- E-commerce platforms for capturing digital-first consumers
- Intelligent process automation with AI for streamlining workflows
- Data platforms for actionable insights and improved decision making
Virtusa integrates AI across the CPG value chain to boost productivity, innovation, and sustainability. Virtusa Helio, our AI platform, builds intelligent systems for demand forecasting, quality assurance, and supply chain optimization. We use genAI to support scenario planning and designing new packaging or product ideas. We leverage agentic AI to facilitate autonomous decision-making in supply chain operations and inventory management, enabling faster and more thoughtful responses to market changes.
Virtusa brings deep CPG domain expertise backed by strong engineering capability and a global delivery model. We help clients assess the “why, what, and how” of transformation through upfront ideation and strategy workshops, followed by actionable, customized implementation. Our team combines consulting, technology, and delivery to build scalable, future-ready platforms.
Sustainability is a significant focus for Virtusa’s CPG clients. We design solutions that incorporate eco-friendly packaging, traceability, and efficient logistics. Our data platforms and AI tools allow brands to monitor emissions, optimize material usage, and make more sustainable sourcing decisions. By aligning digital transformation with sustainability goals, we help CPG companies meet consumer expectations and regulatory demands.