In today’s technology-driven economy, the pandemic has fundamentally altered the Consumer Packaged Goods (CPG) industry by pushing the already changing consumer demands and brand preferences. In addition, the impact it brought to product dynamics and supply chains has made conventional point-of-sale locations, like physical stores, irrelevant. To stay relevant, CPG must ace its game at winning the digital shelf while offering a personalized customer experience across every customer touchpoint.
The disruptive change brought by this pandemic has set the stage for an accelerated digital transformation. For CPG companies to build brand resilience and thrive in this new world, investing in artificial intelligence (AI) and a data-driven strategy is pivotal.
At Virtusa, we combine our digital innovation and cognitive expertise to empower CPG customers to deliver a matchless consumer experience.
Digital capabilities reshaping the CPG industry
Virtusa brings the entire partner ecosystem and expertise to provide the client with solutions and accelerators to speed up their digital transformation journey.
Our analysis and experiences reveal a set of shared aspirations from artificial intelligence (AI) perspectives. Virtusa has used these learnings to create a three-pillared approach to streamline the AI journey. Our focus is on enabling businesses to reach operational excellence, drive business innovation, and deliver value to end customers.
Virtusa's technology and industry experts share knowledge on the grappling business and digital transformation challenges. Get key tips and insights to inspire new thinking, avoid pitfalls, and drive tangible results.
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By enabling decision-making at the point of data origination, edge computing is now a key lever in digital transformation.