Consumer Packaged Goods (CPG)

Building brand resilience through transformative digital technology solutions

The Consumer Packaged Goods (CPG) industry is undergoing a major transformation. Driven by the rise of e-commerce, the increasing popularity of private label brands, and the growing demand for sustainable products, CPG enterprises are facing several challenges. Adapting to changing consumer preferences, such as the call for healthier and sustainable options, is crucial for relevance.

E-commerce's ascent reshapes CPG shopping, necessitating a robust online presence. Additionally, rising private label popularity as a budget-friendly choice poses competition, urging CPG enterprises to safeguard their market standing. Supply chain disturbances loom as threats, causing shortages and price hikes, underscoring the need for robust supply chain management. Addressing sustainability concerns further complicates matters, entailing product and packaging alterations.

Navigating regulations and focusing on digital transformation, sustainability, personalized experiences, innovation, retail partnerships, and cost control is paramount for CPG enterprises. Adaptability is critical in the ever-evolving CPG landscape, determining which companies thrive.


Transformative digital technology solutions

Dramatically increase the success of your digital transformation. Whether developing new solutions or scaling existing processes and staff worldwide, Virtusa helps you reach your goals in some of today's most complex and fast-moving use cases. Our team of experts offers technology and consulting solutions to enhance business outcomes while focusing on productivity and customer experience.

Success stories

Dive into our case study section to explore real-world scenarios, gaining valuable insights into how Virtusa's solutions tackle complex challenges and drive tangible results, providing you with actionable knowledge for your endeavors.



Our insights

Virtusa's technology and industry experts share knowledge on the challenges of dealing with business and digital transformation. Get tips and insights to inspire new thinking, avoid pitfalls, and drive tangible results.

Discover how Virtusa can elevate your CPG enterprise

Speak to an expert, request an assessment, and demo our solutions to see the transformative potential for your operations.