Customer experience design refers to the optimization of the customer experience (CX) at all touchpoints in the customer journey.
In the Age of Information, customers will interact with multiple brands, seamlessly, throughout the course of their day. If the customer is connected to a company through an app or through another frequently used device or product, their customer journey might even be lifelong. Given the rapid evolution of the customer-brand relationship in the 21st century, CX design has become deeply important to good business.
Here are a few things to keep in mind about CX design:
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