2021 Trend Almanac: Technologies and trends that will dominate the business and consumer landscape. Get instant access
A Digital Experience Platform (DXP) is an integrated group of technologies that are all based on a common platform and supply a wide variety of audiences with brand-consistent, secure, and personalized experiences across several digital channels. Businesses utilize DXPs to create, deploy, and continuously enhance their websites, customer portals, mobile apps, and other digital experiences. DXPs are charged with regulating the visual presentation based on each individual's security access and preferences, incorporating and integrating applications such as content management, workflow management, data analytics, search and navigation, personalization, mobile support, and multichannel support.
DXP software solutions are created to engage users by quickly generating websites, mobile applications, and customer portals. Digital experience platforms also include content management systems, any needed media, and all associated collateral. A DXP can create and manage touchpoints over several channels with tools and templates that enable businesses to produce functional applications with minimal coding experience. DXPs go further than improving internal functionality, site development, and data management. DXP software also has the ability to process and evaluate customer data to provide content personalization, thus building an improved customer interface.
DXPs have more capabilities than web content management software or digital asset management software, as aside from content management and asset tracking functionality, DXPs can also expedite the development of the physical product, final website, or user portal. DXP solutions can improve and coordinate customer journeys across all interaction channels, not only their web experience.
DXPs can manage and revise their customer experience across all touchpoints. DXP vendors provide integratable products that gather and combine customer data over a variety of digital channels, empowering businesses to create, cultivate, and personalize available content for their customers and users. DXPs operate the digital experience management technology stack, managing e-commerce, marketing, data analytics, content management, and customer experience products.