Driving innovation in Communications

Communications Service Providers (CSPs) are facing significant pressures on top line revenues, due to changing millennial behaviors and technology drivers like Over-The-Top (OTT) services. The need for a robust infrastructure to efficiently accommodate the emerging service trends has grown phenomenally. In addition, peak data traffic volumes have put enormous pressure on the infrastructure leading to higher investment in CAPEX and OPEX. On the other hand, emerging services such as Machine to Machine (M2M), Internet of Things (IoT) and Voice-Over-Internet-Protocol (VOIP) have the potential to create new avenues for revenue generation. To address these requirements, CSPs are now focusing on network virtualization and consolidation, investing in digital transformation, and building adjacent services/cross-industry solutions to improve their ARPU and wallet share. Virtusa is best placed to address these challenges through its experience in digital transformation across industries, innovative DNA leveraging a platforming approach to deliver scalable business model and consulting-led approach to accelerate business outcomes.

Virtusa’s cloud-based Communications Lab has over 200 APIs. CSPs can leverage these to enhance customer experience (Omni-channel transformation) or improve quality of service (cognitive-based service assurance) or improve efficiency (AI-driven automation). With over 25 global CSPs as customers, we have been able to demonstrate our ability to innovate to drive efficiencies and develop new opportunities. As a testament to our capabilities, Gartner has positioned us as a ‘Visionary’ for the second consecutive year in the Magic Quadrant for IT Services for Communications Service Providers, Worldwide, 2018. This reflects our strong focus on innovation, and our ability to deliver superior customer experience through digital transformation. We have been called out for delivering practical digital business transformation.