Today’s consumers are more digitally savvy than ever before. With an always-on and always “plugged in” retail landscape, the demand on retail brands increases as customers expect continuous engagement over multiple channels. Plus, the pandemic adding severely fluctuating demand and supply constraints add to these challenges leaves brands even more to consider.
How do you meet your customers’ needs when interactions mainly occur through screens and inventory may be unavailable at any minute? You can do both by developing a resilient and differentiated business model.
The retail industry needs to adapt quickly to provide consumers with a seamless experience across channels, including personalized product recommendations, loyalty programs, and unparalleled service.
At Virtusa, we combined our digital engineering with our deep domain expertise to shape solutions for the entire retail value chain. We help clients in all areas, including, service design, macro and micro consumer journey mapping, intelligent store operations, demand and supply planning, and procurement and fulfillment.