Industry

Retail

Delivering resilient retail experiences with new-age technologies and applied innovation

Today’s consumers are more digitally savvy than ever before. With an always-on and always “plugged in” retail landscape, the demand on retail brands increases as customers expect continuous engagement over multiple channels. Plus, the pandemic adding severely fluctuating demand and supply constraints add to these challenges leaves brands even more to consider.

How do you meet your customers’ needs when interactions mainly occur through screens and inventory may be unavailable at any minute? You can do both by developing a resilient and differentiated business model.

The retail industry needs to adapt quickly to provide consumers with a seamless experience across channels, including personalized product recommendations, loyalty programs, and unparalleled service.

At Virtusa, we combined our digital engineering with our deep domain expertise to shape solutions for the entire retail value chain. We help clients in all areas, including, service design, macro and micro consumer journey mapping, intelligent store operations, demand and supply planning, and procurement and fulfillment.

Our team of experts offers technology and consulting solutions that will impact business outcomes, focusing on productivity, cost, and customer experience.

Our capabilities include:

Unified Commerce

Customer personalization through segmentation, integration, and analytics.
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Point of Sale

Point of sales systems integrations.
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Merchandising

AI-powered, omnichannel, and integrated merchandise planning solutions.
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Cloud Transformation

Reduce TCO through data and infrastructure transformation on the cloud.
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Supply Chain Resiliency

Connected value network for supply and demand management.
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AI | ML Strategy

Bringing predictivity into your supply and demand with personalization and promotions.
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Data Engineering & Analytics

Reimagine customer experience using data as a strategic lever to demystify consumer behaviors.
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Blockchain

Solutions for absolute transparency and traceability.
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Back of Office

ERP and cloud – right from product selection to implementation to roll out.
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Our minimum viable products (MVPs), solution accelerators, and frameworks include:

Marketing Automation

Automated lead assignments based on customer and agent profiles. Automated ad targeting serving the right content at the right time.

Web and App Personalization

Define and run focused campaigns on social platforms Lead generation based on social media posts Analyze target responses to distill leads for better follow ups.

Customer Vulnerability Prediction

Blending the Census, climate, natural hazards, and social instability data, the most vulnerable customers can be predicted and targeted for appropriate products and services.

Propensity Modelling

Lead scoring Customer value ZIP-level prediction of high/low customers.

Chatbots

Responds to marketing queries using NLP Learns and adapts over time to act autonomously and proactively.

Policy Creation and Amendment

Policy prediction based on the socioeconomic, health, and environmental data, policies can be recommended at the ZIP, parcel, and city-level.

Advanced Customer Insights

Customer micro segmentation based on first, second, and third-party data and historic online interactions.

Churn Prediction

Preventive measure to avoid impacts on profitability using logistics networks and neural networks.

Content Curation

Dynamic personalized email content creation based on adaptive models.

Retail solutions

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Customer-Centric Product Pricing

In the future, banks profitability will be driven by the careful use of analytic tools, the ability to extract meaningful data, and a solid pricing strategy. Pricing cannot sit within one department but will become the collective responsibility of everyone from marketing and sales, to product management and customer services.

Our retail partner ecosystem

ERP Cloud Low Code No Code Platforms eCommerce Customer Engagement and Experience Task & Process Mining Intelligent Process Automation Data Platforms

Find out what Virtusa can do for you

Speak to an expert, request an assessment, demo our solutions.

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