• Services
  • Industries

  • About us
  • Careers
  • Contact us
en
en
Global(en) Deutsch(de) Svenska(sv) Español(es)
Industry

Retail

Delivering resilient retail experiences with new-age technologies and applied innovation

  1. Home
  2. Retail
Retail

Today’s consumers are more digitally savvy than ever before. With an always-on and always “plugged in” retail landscape, the demand on retail brands increases as customers expect continuous engagement over multiple channels. Plus, the pandemic adding severely fluctuating demand and supply constraints add to these challenges leaves brands even more to consider. 

How do you meet your customers’ needs when interactions mainly occur through screens and inventory may be unavailable at any minute? You can do both by developing a resilient and differentiated business model. 

The retail industry needs to adapt quickly to provide consumers with a seamless experience across channels, including personalized product recommendations, loyalty programs, and unparalleled service.

At Virtusa, we combined our digital engineering with our deep domain expertise to shape solutions for the entire retail value chain. We help clients in all areas, including, service design, macro and micro consumer journey mapping, intelligent store operations, demand and supply planning, and procurement and fulfillment.

Our team of experts offers technology and consulting solutions that will impact business outcomes, focusing on productivity, cost, and customer experience.

Our capabilities include:

Unified Commerce

Customer personalization through segmentation, integration, and analytics.
Learn more

Point of Sale

Point of sales systems integrations.
Learn more

Merchandising

AI-powered, omnichannel, and integrated  merchandise planning solutions. 
Learn more

Cloud Transformation

Reduce TCO through data and infrastructure transformation on the cloud.
Learn more

Supply Chain Resiliency

Connected value network for supply and demand management.
Learn more

AI | ML Strategy

Bringing predictivity into your supply and demand with personalization and promotions.
Learn more

Data Engineering & Analytics

Reimagine customer experience using data as a strategic lever to demystify consumer behaviors.
Learn more

Blockchain

Solutions for absolute transparency and traceability.
Learn more

Back of Office

ERP and cloud – right from product selection to implementation to roll out.
Learn more

Our minimum viable products (MVPs), solution accelerators, and frameworks include:

Marketing Automation

Automated lead assignments based on customer and agent profiles. Automated ad targeting serving the right content at the right time.

Web and App Personalization

Define and run focused campaigns on social platforms Lead generation based on social media posts Analyze target responses to distill leads for better follow ups.

Customer Vulnerability Prediction

Blending the Census, climate, natural hazards, and social instability data, the most vulnerable customers can be predicted and targeted for appropriate products and services.

Propensity Modelling

Lead scoring Customer value ZIP-level prediction of high/low customers.

Chatbots

Responds to marketing queries using NLP Learns and adapts over time to act autonomously and proactively.

Policy Creation and Amendment

Policy prediction based on the socioeconomic, health, and environmental data, policies can be recommended at the ZIP, parcel, and city-level.

Advanced Customer Insights

Customer micro segmentation based on first, second, and third-party data and historic online interactions.

Churn Prediction

Preventive measure to avoid impacts on profitability using logistics networks and neural networks.

Content Curation

Dynamic personalized email content creation based on adaptive models.
/

Retail solutions

Video

WisMo: Virtusa’s Logistics Decision Tool

The WiSMO (Where is My Order?) solution empowers accurate logistics decision making by providing clear visibility across the manufacturing value chain.
solution

Accelerate IoT adoption with CogniSense

Accelerate adoption of IoT technologies and improve time-to-market by 20% with CogniSense, a cloud-based, lightweight IoT middleware framework.

Article

Customer-Centric Product Pricing

In the future, banks profitability will be driven by the careful use of analytic tools, the ability to extract meaningful data, and a solid pricing strategy. Pricing cannot sit within one department but will become the collective responsibility of everyone from marketing and sales, to product management and customer services.

Our retail partner ecosystem

ERP Cloud Low Code No Code Platforms eCommerce Customer Engagement and Experience Task & Process Mining Intelligent Process Automation Data Platforms

Find out what Virtusa can do for you

Speak to an expert, request an assessment, demo our solutions.

Contact Us
  1. First Name
  2. Last Name
  3. Job Title
  4. Organization
  5. Email
  6. Phone
  7. Comment or Question
  8. Contact Us
  • Services

    Consulting & DesignConsulting & Design

    • User Experience & Interface Design
    • Business Consulting
    • IT Strategy & Infrastructure
    • Accelerated Solution Design
    • Operational Process Design
    • Org Change Management

    Digital EngineeringDigital Engineering

    • AI & Machine Learning
    • Analytics, Insights, Data
    • Application Platform Engineering
    • Content & Customer Experience
    • Digital Process Automation
    • Enterprise Applications
    • Industrial IoT
    • xLabs: Innovation Hub

    Cloud TransformationCloud Transformation

    • Cloud Native Engineering
    • Cloud Migration Services
    • Cloud Operate
    • Cloud SaaS
    • Cloud Data & Analytics
    • Cloud Security

    Managed ServicesManaged Services

    • Application Support & Management
    • Infrastructure Management Services
    • Intelligent Engineering Automation
    • Intelligent Process Automation
    • Knowledge Process Outsourcing

    Take the Future Fitness Assessment:
    Cloud Adoption

    Has your organization realized the full potential of the cloud?
    Find out in just a few minutes.

    Start here
  • Industries

    IndustriesIndustries

    • Banking & Financial Services
    • Communications
    • Consumer Packaged Goods
    • Healthcare
    • Life Sciences
    • Information Services
    • Insurance
    • Independent Software Vendors
    • Manufacturing
    • Media & Entertainment
    • Retail
    • Transportation & Logistics
    • Travel & Hospitality

    Virtusa named leader in Pega Services

    PEAK Matrix® Assessment 2021 by Everest Group

    Read report
  • About us

    Who we areWho we are

    • About Virtusa
    • Board of Directors
    • Leadership
    • Corporate citizenship
    • Awards
    • Investor information

    Virtusa Cares

    Our response to the
    COVID-19 pandemic

    Learn more

    Our ApproachOur Approach

    • Digital Transformation Studio
    • Transformation Accelerators

    Our PartnershipsOur Partnerships

    • Adobe
    • AWS
    • Azure
    • Google
    • Pega
    • Salesforce
    • View all partners

    NewsroomNewsroom

    • Press releases
    • Events
    • Media coverage
    • Video hub

    Our Perspectives

    • Articles
    • Tech Talks
    • White papers
    • Webinars
    • More perspectives
    Offices locationsOffices locations

    Offices locations Offices locations

    • AMERICAS
    • EMEA
    • APAC
  • Careers
  • Contact us
  • Popular Searches

      Useful links

      • Contact us
      • Careers
      • Investors
      • News & Events

      Success stories

      More than 200 companies turn to Virtusa to drive their businesses forward in the age of digital transformation

      Learn more
    Follow Us:

    ©2022 Virtusa Corp. All rights reserved.

    • Privacy Policy
    • Cookies Policy
    • Terms of Use
    • Compliance
    • Glossary
    Close modal