Today's consumers are more digitally savvy than ever and expect continuous engagement across multiple channels.
The retail industry must develop resilient and ever-evolving business models to provide consumers with a seamless multi-channel experience, personalized product recommendations, loyalty programs, and unparalleled service.
Virtusa combines digital engineering with deep domain expertise to shape solutions for the entire retail value chain. We help our clients across all areas, including service design, macro and micro consumer journey mapping, intelligent store operations, demand and supply planning, and procurement and fulfillment.
Our team of experts offers over 15 years of experience in delivering cutting edge technology and consulting solutions focusing on productivity, cost, and customer experience to affect business outcomes positively.
At Virtusa, our Digital First approach mindset and diverse team of experts offer tailored technology and consulting solutions to ensure companies capture the total value of their cloud transformation.
Learn how we helped various retail organizations modernize their applications to improve customer experience, streamline process flows, innovate ERP strategy, and mitigate potential loss.
Virtusa empowers retail digital transformation across the entire value chain— from customer experience to backend operations. We combine digital engineering with deep retail domain knowledge to modernize systems, optimize demand and supply planning, enable AI-driven personalization, and create seamless omnichannel and augmented reality (AR) and virtual reality (VR) experiences. Our solutions improve operational efficiency, increase customer engagement, and boost profitability.
Virtusa delivers a comprehensive IT portfolio for the retail sector, including:
We build connected retail platforms that enable more innovative procurement, fulfillment, and inventory management — while supporting the design of the customer journey and service innovation.
Virtusa uses advanced AI to drive retail transformation. Through agentic AI, we deploy autonomous agents that connect with inventory, CRM, and sales systems to make real-time decisions. We also use AI-driven personalization and predictive analytics to optimize demand planning, support churn prediction, and enhance the customer experience.
Virtusa’s Interactive Retail Experience solution brings AR, VR, and AI together to create immersive shopping experiences. Using VR, customers can explore “endless digital aisles” from home; augmented reality allows “try-before-you-buy” experiences in store; and conversational digital walls (agentless interactions) enable intuitive, AI-powered customer engagement.
Virtusa helped a large global retailer build a productivity application suite on Microsoft Azure, replacing Excel-based processes in stores with scalable, cloud-native web apps. This significantly improved real-time analytics, reduced infrastructure costs, and increased operational efficiency across their store network.