Media and Entertainment

Virtusa’s domain-driven approach is revolutionizing the broadcasting industry by streamlining content supply chain operations. Leveraging our Media Metadata Management solution, we help clients with efficient content discovery, packaging, and distribution. Additionally, our ad solutions optimize ad sales operations through data-driven insights and automation, maximizing revenue potential. Finally, Virtusa empowers broadcasters to deliver exceptional D2C OTT experiences and foster deeper audience engagement through personalized content recommendations and interactive features.

Virtusa is accelerating digital transformation for the print and publishing industry by digitizing content, optimizing product lifecycles, modernizing back-office operations, and enabling personalized content delivery through cloud migration. By combining expertise in content management, product lifecycle management, and cloud technologies, Virtusa is helping publishers enhance operational efficiency, improve customer experiences, and drive business growth.

Virtusa is transforming the music & film industry by facilitating seamless digital distribution, creating immersive artist stores and eCommerce platforms, optimizing royalty management, streamlining subscription services, and exploring the potential of the Metaverse. By leveraging cutting-edge technology, Virtusa empowers music and film companies to enhance fan engagement, monetize content effectively, and navigate the evolving digital landscape.

Virtusa’s domain-driven approach is driving advertising efficiency and effectiveness by providing robust programmatic solutions, optimizing campaign execution and stewardship, streamlining operations and traffic management, delivering actionable insights through analytics and attribution, and enhancing ad quality through curation. By leveraging advanced technologies and industry expertise, Virtusa empowers advertisers to maximize ROI, improve campaign performance, and deliver exceptional customer experiences.

Virtusa is transforming education by providing robust CMS services, enabling intuitive content discovery through voice and AI, delivering personalized learning experiences through adaptive learning, creating immersive educational environments with AR/VR, managing learning processes efficiently, and optimizing student enrolment. By leveraging technology, Virtusa empowers educational institutions to enhance student engagement, improve learning outcomes, and streamline administrative processes.

Virtusa’s domain-driven approach is revolutionizing the gaming and sports industry by delivering immersive gaming experiences, optimizing player engagement, and providing data-driven insights for performance enhancement, while also streamlining operations and monetization strategies. By leveraging advanced technologies, Virtusa empowers gaming and sports organizations to capture new audiences, increase revenue, and stay ahead in the competitive landscape.