Growth hacking is any marketing strategy that explores growth opportunities throughout the customer journey. Each company’s goals are different; however, some of the most popular objectives are growing an audience or increasing traffic. Growth hacking works by using different techniques, including A/B testing, paid search ads and paid social ads.
Growth hackers do not leave room for uncertainty—they are driven to achieve results, to analyze, test, and iterate strategies to acquire and retain customers. Results are backed up, data-driven, and can be explained through KPIs, including increased brand awareness, ambassador programs, and the optimization of systems or products.
Growth hacking focus areas: