Virtusa is committed to providing intuitive, approachable, and emotionally engaging experiences.
- User interface design
User interface (UI) design is the careful composition of elements that convey the intent of an interaction. Our UI designs incorporate our client’s brand standards, known interaction patterns, and innovations to create compelling experiences. We can adopt an existing design system or help our client establish their own to encourage consistency and efficiency in design and development efforts.
Prototyping combines UI Design and user flow to demonstrate how an application will work and look. Prototypes bring to life solutions based on user research and are validated in usability testing.
- Usability testing
Usability testing identifies and addresses usability issues and user experience problems, leading to improved product usability, enhanced user satisfaction, and increased conversion rates.
- Content Strategy
Content strategy is the management of planning, creating, delivering, and governing various forms of content, including text, images, and multimedia. A defined content strategy plays a pivotal role in enhancing the user experience of a website or application by ensuring the availability of valuable, user-friendly content that is well-structured and easily discoverable.