When we lead with experience design, our goal is to steer clients toward successful outcomes. When paired with our deep engineering capabilities, our experience design solutions define the destination and the clearest route to success.
Experience-led engineering puts the emphasis where it belongs — on the outcome we’re trying to achieve and the experience we’re trying to create. Engineering should be in support of the experience. When done well, business benefits will follow.
We unite objective-based design, innovation, and deep technical expertise. Our Design KickStart approach, one of our experience design offerings, efficiently explores human-centered solutions to your complex problems and increases the adoption of your programs. Virtusa's engineering for adoption approach builds on the design solution, ultimately ensuring that robust security, data integrity, and privacy are integrated into customer outreach programs.
Experience-led engineering combines human-centered design with the innovation engine of design thinking. We start with understanding the end users, whether they are customers or employees, and define an experience transformation that improves their lives.
Our experience design solutions outcomes include:
We support more than 200 global brands by providing solutions that help companies work smarter at a lower cost across the full spectrum of their operations.
Experience design is built on the concept of "experience-led engineering." This approach combines human-centered design with deep technical engineering to ensure that the solutions not only look good but are also engineered for adoption, security, and scalability, ultimately driving tangible business outcomes.
The service is segmented into three primary areas to cover the whole design lifecycle:
To implement robust digital experiences, the service leverages collaborations with leading technology providers. Specific examples mentioned in successful engagements include Adobe (specifically Adobe AEM), Amazon Web Services (AWS), and Microsoft Azure.
Virtusa Helio is a comprehensive suite of genAI services designed to guide enterprises through every stage of adoption. It utilizes a four-phase framework:
A global insurance provider implemented a modern Lakehouse architecture on Azure Databricks to consolidate over 10 diverse data sources (consisting of 1 billion records and a total data volume of 22TB) to accelerate time-to-market and boost analytics.