White paper

Clearing the confusion about Customer Data Platforms (CDP)

How modern CDP providers enable businesses to streamline data activation

Sidheshwar Chauhan & Ramakrishna Naidu Kapa
Published: November 15, 2022
The Secret Sauce For a Successful Cloud Strategy white paper

While most marketing technology (MarTech) experts know that a Customer Data Platform (CDP) is a crucial component of any enterprise technology stack, however, there are still broad misconceptions about what a CDP is and how implementation along with a cohesive data strategy can benefit modern-day large companies across the globe.

This white paper clears up the confusion around CDP. Here, you will find out:

  • What is a Customer Data Platform?
    Using big data, predictive analytics, and real-time marketing, a CDP aims to improve operational efficiency and customer satisfaction. Learn more about the evolution of data processing and activation which evolved into  modern CDP technology

  • How is CDP different from Customer Relationship Management (CRM), Data Management Platforms (DMP), and web analytics?
    A Customer Data Platform allows companies to offer personalized products and services to consumers based on their identifiable behavior, so how do CRM and DMP factor into a Tech stack along with CDP? Our experts explain.

  • What are the different types of Customer Data Platforms?
    All Customer Data Platforms offer a centralized database for collecting and integrating personally identifiable customer data across the enterprise, but what are the significant differences across industry and application?

  • What is the purpose of a Customer Data Platform and how does it work?
    A CDP allows marketers to share customer information with third parties, such as partners and vendors. It provides a centralized view of customer data, eliminating siloed databases and enabling greater business insight. Virtusa experts explain the ins and outs of CDP

Please download the whitepaper to learn more about how a CDP can assist in the hyper-personalization of your web analytics, CRMs, or marketing automation to enrich your business. 

Download the white paper