In today’s digitally connected world, the number of customer touch points has increased dramatically. Consumer buying behavior has also transformed with customers switching between channels across the buying journey. As a result, organizations need to spend extensive amounts of time and money to connect these disparate channels and adapt to evolving customer preferences. Besides being empowered with the ability to transact anywhere anytime, customers also appreciate relationships businesses build with them beyond a transaction. 73% of consumers are more likely to leave brands with low customer affinity. In this digital era, it is becoming increasingly important for businesses to leverage technology to foster enduring relationships and tap into revenue opportunities.

Virtusa helps organizations anticipate ever-changing customer expectations and deliver superior customer experience by implementing Adobe Experience Cloud. We offer measurable outcomes with our innovation prowess, pre-built reference architecture, playbooks, toolkits, and proven solution components.