Accelerating marketing automation and hyper-personalization
A Customer Data Platform (CDP) is a real-time data collection and analysis platform for the insurance, banking, retail, and healthcare industries. Adobe Experience Platform (AEP) is a real-time CDP that streamlines data flow and develops a unified view of the customer, facilitating seamless experiences across devices and touchpoints.
This whitepaper dives into the more technical aspects of CDP and its benefits. Here, you will discover:
In this whitepaper, you’ll see how a CDP and Adobe Experience Platform can improve the hyper-personalization of your web analytics, elevate your customer relationship management (CRM), and accelerate marketing automation.