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The Virtusa research center publishes breakthrough ideas from studying best practices across industries to help organizations digitally engineer themselves for rapid, profitable growth.

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Engineering

data mastery

Achieving data mastery is the essential starting point for becoming a customer-obsessed company. It is the organizational framework for data governance and the data foundation that can help transform customer experiences and enterprise operations.

White paper
How data as a product empowers the insurance value chain to unlock new revenue streams

Transform insurance data management with Data-as-a-Product (DaaP), enabling seamless integration, governance, and real-time analytics
Perspective
CPG sustainability trends: What to expect next

Sustainability insights for retail and CPG: Explore why sustainable practices are important and how enterprises can become more sustainable.
Perspective
The impact of effective auditing on quality

Boost star ratings with effective auditing. Enhance compliance, improve patient outcomes, and optimize healthcare operations for long-term success.
Perspective
Seven tips for ensuring a successful Adobe Experience Platform (AEP) implementation

Implementing Adobe Experience Platform (AEP) offers enterprises a unified customer data platform. Learn how to implement AEP successfully.
Perspective
Navigating core banking modernization for Tier 1 banks

Tier 1 banks must modernize core systems to stay competitive. Explore key challenges, strategies, and success metrics for transformation.
Infographic
Six reasons why a global data office creates your competitive advantage

Our latest research reveals how leading firms instituted a global data office to deliver superior value and delight customers.
Infographic
Four things customer-obsessed and customer-clairvoyant firms do better with data

Our latest research reveals how leading firms are engineering their data foundations to anticipate and deliver on customer needs and desires—now and in the future.
Infographic
Five reasons why customer-obsessed and customer-clairvoyant firms grow faster

Customer-obsessed companies’ revenue increased around four times faster on average than the revenue of the least customer- centric firms
Report
Beyond customer obsession: Engineering data mastery for what comes next

Our research shows that it pays to be highly customer centric. Industry-leading companies collect vast amounts of customer data, use it differently, and manage it extraordinarily better than the rest. 
Perspective
Navigating the complexities of metadata management in the media industry

Transform your media operations with Media Meta Spotlight.
Perspective
Empowering digital innovation in telecom

Learn how telcos must embrace 5G, AI, and data monetization strategies to unlock growth, enhance CX, and drive digital innovation.
Perspective
Elevate healthcare audits

A solution that provides real-time reports with the help of automated and guided processes, helping you to easily track and monitor the audit process all from a centralized system. You will increase audit efficiency with more accessible work allocation, simplified discrepancy tracking, and holistic views of defect information.
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