Personalization is the key to delivering exceptional customer experiences that drive engagement, loyalty, and conversions. However, personalizing website experiences for unknown visitors can be challenging, especially in the age of privacy regulations and cookie deprecation. How do you tailor content, offers, and recommendations for visitors who have not yet identified themselves or shared their specific preferences?

Introducing Adobe Real-Time Customer Data Platform, a cloud-based platform that enables users to collect, unify, and activate customer data from multiple sources in real-time. Adobe Real-Time CDP can create a single view of the customer across channels and devices and leverage artificial intelligence and machine learning to generate insights and recommendations.

How does it work?

Adobe Real-Time CDP works by ingesting data from various sources, including:

Website
Mobile application
CRM
Email
Social media
Offline transactions
Third-party data providers

From here, Real-Time CDP processes and enriches the collected data using Adobe Sensei, an AI/ML learning engine to create unified customer profiles that capture:

Identity
Attributes
Preferences
Customer behaviors
Anonymous profiles

It creates segments based on the defined criteria:

Demographics
Location
Device
Behavior
Context
Propensity

Finally, Adobe Real-Time CDP activates the data by transferring it to various destinations, such as Adobe Experience Cloud solutions, third-party platforms, or your own systems. It also provides analytics and reporting tools to help you measure and optimize the performance of your customer data and experiences.

Convert visitors to customers with a seamless, personalized experience

Using Adobe Real-Time CDP for onsite personalization incurs many benefits, including improving customer engagement and loyalty and increasing conversion rates and revenue.

Companies can increase engagement, retention, and loyalty by delivering personalized and relevant content, offers, and recommendations to website visitors.

Additionally, companies can create a consistent and seamless experience across channels and devices to build trust and rapport with existing and potential customers.

Furthermore, a successful personalized experience can turn a prospect into a customer.

Increase the likelihood of taking the desired actions of signing up, subscribing, purchasing, or referring. You can also increase the average order value, cross-sell and upsell opportunities, and customer lifetime value.

Understand your audience better with insights and intelligence.

By collecting and analyzing customer data from your website and other sources, your business can better understand your customer’s needs, preferences, and intent. With these insights, you can discover new opportunities, trends, and patterns to generate actionable insights and recommendations to improve your customer experience strategy.

Optimize your customer data and experiences in real-time.

By using Real-Time CDP’s artificial intelligence and machine learning capabilities, companies can optimize customer data and experiences as they occur. You can also use Adobe’s analytics and reporting tools to monitor and measure the effectiveness of your personalization efforts to make and enhance data-driven decisions over time.

Sometimes, the most valuable prospects are the ones you haven’t met. With Adobe Real-Time CDP, your business can personalize anonymous consumer data to create unified customer profiles and segments based on demographics, preferences, and behavior. Real-Time CDP’s real-time data activation empowers you to create uniquely personalized experiences across channels and devices, gain valuable analytics and insights to better understand consumer needs, and make informed decisions to refine your customer experience strategy.

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