Services

Experience transformation

Deliver unparalleled, omnichannel personalized experiences

While brands have long been incorporating technology in their business operations and strategies, effectively enabling and sustaining an economy at the precipice of transformation requires a future-ready approach.  

At Virtusa, our “Digital First” approach and “Passion to PERFECT” mindset help brands deliver unparalleled, hyper personalized experiences for every customer interaction.

We enable passion to create PERFECT.

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Our approach

Achieve sustainability, scalability, and extensibility

Virtusa's Digital First approach and experience-driven offerings utilize partner platforms to build technology and solutions that empower use cases, including digital business transformation, customer and employee experience, customer service transformation, Customer 360 insight generation, marketing operations, and contact center modernization. 

Spearheaded by 27+ years of customer innovation and engineering DNA, we have designed, developed, and delivered the best-of-the-breed, state-of-the-art solution assets, including methodologies, frameworks, accelerators, integrations, and process modernization.

Be future ready and stay ahead of the competition with our cookie-less solution.   

Every identity requires maintenance. We can help you become a digital first brand to sustain, scale, and deliver unparalleled customer experiences throughout the entire customer engagement lifecycle. Adapt models for the digital economy and streamline operations and cost savings by leveraging the power of Martech and Marops for your ever-evolving business needs.

Customer Experience Transformation Services - Our Approach

Experience Transformation services

Enterprise transformation advisory
Establish a strong foundation and framework to execute solid application strategy and implementation.
Customer service transformation
Deliver superior CX and streamlined automation with Service Transformation.
Employee experience transformation

Stay ahead of the market with next-level employee experience.
Customer experience transformation

Deliver the right experience, to the right customer, through the right channel, at the right time, backed by data.
Content transformation

Discover Virtusa’s extensive offerings to unlock the full potential of your content.
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Innovations that make an impact

    Partnering with industry leaders

    Skills, frameworks and partnerships to accelerate results.

    Find out what Virtusa can do for you

    Speak to an expert, request an assessment, demo our solutions.

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    Frequently Asked Questions

    1. What is the core focus of the Experience Transformation service?

    Experience Transformation enables passion to create PERFECT and deliver omnichannel personalized experiences powered by AI and emerging technologies. It helps organizations reimagine how they work and grow by creating domain-driven solutions that solve complex challenges and deliver superior value to customers.

    The service is divided into five key segments designed to address different aspects of digital and operational transformation:

    • Enterprise transformation advisory: Establishing strong foundations and frameworks for application strategy.
    • Customer service transformation: Delivering superior customer experiences (CX) and streamlined automation.
    • Employee experience transformation: Creating next-level experiences to stay ahead in the market.
    • Customer experience transformation: delivering data-backed experiences to the right customer at the right time.
    • Content transformation: Unlocking the full potential of enterprise content.

    We collaborate with a network of world-class technology leaders to accelerate results and remove friction from digital transformation efforts. Key partners include Adobe, AWS, Mulesoft, Pega, Salesforce, SAP, and Talend.

    Virtusa Helio is a suite of discrete, AI-native services designed to meet the needs of enterprises at any stage of their AI journey. It delivers targeted capabilities across four key phases:

    • Helio imagine: Prioritizes opportunities and reimagines workflows.
    • Helio organize: Establishes governance frameworks for responsible AI.
    • Helio create: Builds and deploys accurate and safe AI solutions.
    • Helio realize: Ensures sustained value in production through performance benchmarking and analytics.

    We streamlined operations for a global insurance firm by implementing Sitecore SXA, Cloud PaaS, and Adobe Launch. This initiative resulted in a 50% reduction in development time while significantly enhancing the accessibility and scalability of their digital platforms.