Content transformation

Deliver customized experiences across channels

Organizations undergoing digital transformation often face challenges with outdated content formats and legacy writing methodologies, hindering easy accessibility and usability. Intelligent content delivered to the right audience, at the right time, and in the right way enables personalization at scale and maximizes impact. Content transformation plays a considerable role in making existing content versatile and reusable, liberating it from legacy formats and transforming it into dynamic content assets for widespread use.

Virtusa's Content Transformation offering addresses these challenges, providing services and solutions to enhance and manage business-critical content documentation, resulting in an exceptional customer experience, improved quality, and enhanced employee performance. The offering also helps identify reusable assets that power successful site installations with a catalog of ready-to-use components, templates, and services for personalizing the online experience.

Virtusa stands out in the market by offering clients comprehensive services and solutions for content transformation.

Some of our key differentiators include:

  • Experience at Scale: The Launchpad framework ensures a consistent and relevant experience across all touchpoints, enabling accelerated time to market, standardization, lower maintenance costs, and a strong return on investment.
  • Reusability: Identifying reusable assets, and providing a catalog of ready-to-use components, templates, and services for personalizing the online experience, resulting in cost savings of 20-30%.
  • Expertise: With deep expertise in delivering projects that create exceptional customer experiences, Virtusa helps organizations streamline content management processes and reduce launch cycle time by 40%.
  • Connected digital marketing ecosystem: Virtusa's approach helps define strategies, visions, and approaches to surface content, ensuring a connected digital marketing ecosystem and reducing marketing efforts by 30%.
Content Transformation Services

Content transformation offerings

Virtusa offers a range of solutions and accelerators to empower organizations in delivering customized experiences across channels.

With Virtusa's Content Transformation offering, organizations can unlock the full potential of their content, delivering exceptional customer experiences, achieving cost savings, and driving efficiency throughout their digital transformation journey. Some key offerings include:


Innovations that make an impact

Find out how Virtusa can help with your content transformation

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