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Financial services and insurance organizations have seen unprecedented digital adoption in the last few months, changes that many had predicted would take years. The current market conditions have accelerated the rate at which these organizations move their governance models, use data, and interact with customers.
In this fireside chat with People’s United Bank and our partners Adobe and Yext, hear from the experts about the best practices for managing change and meeting customer expectations.
In this fireside chat, we discussed:
- The evolution of customer journey
- How customer intent and natural language understanding (NLU) are reshaping the Martech stack of the future
- Best practices for customer retention and acquisition
- Leveraging personalization at scale
- The importance and benefits of partner integrations
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