Senior Director - Content & Customer Experience
Many organizations want to know where they stand in terms of digital maturity compared to their competitors. Benchmarking a brand’s digital performance over time and comparing them with industry best-in-class brands creates a 360-degree view of the organization’s digital health. This helps leaders prioritize digital investments according to their digital marketing opportunities.
It is necessary to evaluate the current strengths and weaknesses of your organization’s digital marketing processes. Virtusa’s Digital Marketing Maturity Model (DM3) helps organizations assess their current maturity level in the digital ecosystem. You can use DM3 to generate an assessment report with details including digital health, tools utilization, and improvement areas. The report will help you determine the best ways to utilize your current digital investments to achieve better ROI.
The five enablers of digital marketing maturity
Our assessment measures an organization’s maturity level against critical enablers for digital marketing platforms. Five key enablers: customer experience, technology, processes, data, and strategy and vision, are considered in the evaluation.
Five enablers of digital marketing maturity
The DM3 assessment and framework
The Digital Marketing Maturity Model assessment has pre-defined parameters to measure an organization's current digital maturity level. The data gathered during the assessment is then used against the framework to create a roadmap to reach the desired maturity level for the organization.
Using the DM3 assessment, you can map your current maturity level based on the five critical enablers described above. By determining which category you belong to Novice, Incidental, Expanded, Disciplines, or Integrated, you can then determine your organization’s next steps to become more mature.
Digital marketing maturity model (DM3)
Performing a SWOT analysis during the assessment helps evaluate the strengths, weaknesses, opportunities, and threats of business, project, or transformation efforts. It also helps identify the organization’s digital capabilities while analyzing internal factors and identifying internal capabilities.
Once the assessment is complete, you will know your organization's current maturity level. The next step is creating a roadmap to reach your desired maturity goal. Following the OGSM (objective, goals, strategies, and measures) model, a goal-setting and action-plan framework used in strategic planning, you can define and track measurable goals and actions to achieve an objective.
Benchmarking digital maturity for the future
Benchmarking your organization's current digital maturity against competitors helps ensure your competitive advantage. Once you’ve defined your current state and desired future state, you will shape successful transformation initiatives.
If you need help with your digital marketing maturity assessment, Virtusa can offer the guidance you need for scalable success.
Virtusa delivers superior experiences through digital transformation. We believe in innovation through experimentation and will enable you to reach your goals in some of today’s most complex and fast-moving use cases developing new solutions or scaling existing solutions and processes.
An organization’s most essential elements are people, processes, and technology. All three are critical for an organization to balance strategic planning and execution. Our transformation initiatives address all three: people, process, and technology.
Ramakrishna brings over 18+ years of rich experience in the IT industry spanning content management, digital marketing, business development, competency development, and consulting experience.
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