Healthcare use cases

Payers

Advanced segmentation and analytics of data for personalized marketing automation and reports.
Unified health scoring with non-clinical and clinical data.
Automated action based on changes in score and recommended NBAs to deliver value-based care outcomes.

Providers

Monitor trends in patient health scores, visualize patient progress, and make quicker decisions.
Reduce patient attrition by delivering highly personalized engagement throughout their care journey.
Grow the business by targeting new patients with relevant campaigns & content based on multiple data sources.

Med Tech

Stream large volumes of device data into Data Cloud and trigger CRM journeys e.g. pro-active patient interventions, pro-active servicing, and pro-active selling of upgrades, supplies, etc.
Based on enormous device data from various patients, AI triggers for assessments and proposes more optimal device adjustments and calibrations.

Pharma

Advanced analytics can convert clinical studies' insights data into actions.
Automation of document generation for drugs, templates, and facts can cut down the huge manual effort of writing documentation.
Modeling scores that help in analyzing drug efficacy and efficiency
B2B, B2C RX personalization, notifications, and fulfillment processes.

Med Tech companies can stream large volumes of device data into Data Cloud and trigger CRM journeys including proactive patient interventions, proactive servicing, and proactive selling of upgrades, supplies, etc., Based on device data from various patients, AI triggers for assessments can also be set, proposing more optimal device adjustments and calibrations in the process.

Through Data Could, pharma companies across the spectrum can leverage advanced analytics to convert clinical studies’ insights data into actions. They can also automate document generation for drugs; templates and facts can reduce the manual effort of writing documentation.

Healthcare and Life sciences are where the human impact of data truly shines. It's about turning numbers into healthier lives, and Data Cloud provides the tools and platform to make it happen.

Virtusa, your data ally

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We have completed the first Data Cloud implementation in the US Provider market – unifying first-party CRM data, Epic EMR data, website, marketing, and third-party propensity data to enable hyper-personalized patient marketing and engagement. We are also one of the few players in the market with certified Data Cloud consultants who can provide tailored solutions to clients.

With industry top-quartile delivery NPS scores and a highly skilled and certified resource pool of over 750+ Salesforce and 250+ Snowflake FTEs Virtusa is your ultimate ally for Data Cloud transformation.

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