Artificial intelligence is great, but what makes all the difference? Humans.

Rapid change has always been one of the hallmarks of technology. Yet few technologies have sparked the pace of change we are seeing with generative AI. This powerful new tool promises to transform entire industries, redefine the nature of work, and turbocharge growth and innovation. Generative AI could increase US productivity by up to 0.9 percentage points annually through 2030, according to McKinsey. This will be a game-changer for businesses seeking to remain competitive in today’s increasingly fast-paced and digitally driven economy. Accordingly, the generative AI market is projected to grow exponentially, from $8.65 billion in 2022 to more than $188 billion by 2032.

Download the perspective to learn why the key to benefiting from generative AI is human intelligence and how you can leverage the right partners to get ahead of the competition.