Our client, a prominent British financial services enterprise, provides a wide array of services to customers ranging from individuals to big businesses. The client had a customer base of over 30 million, with several employees working under different brands across the globe. With a multinational and growing customer base, the client needed to constantly stay abreast of the ever-increasing demand and improve their customer experience.
The client began looking for a solution to improve their customer experience and build their first-ever digital self-serve platform to engage with customers while cost-effective. The client needed a solution to create a platform to give the customer self-serving capabilities, increase engagement and enhance the platform's features toward a mobile-based future. The client sought Virtusa as the ideal partner to deliver a robust and receptive solution.
Our client sought a solution to develop a web self-service experience compliant with industry standards. Virtusa executed an E2E program delivery of a Backbase founded platform to enable state-of-the-art engineering to create an enhanced engagement for customers while allowing the enterprise flexibility in the future and an investment baseline to deliver new customer journeys.
Virtusa's solution, backed by IBM private cloud, leveraged a cloud-native architecture to help the client deliver a better customer experience, reduce maintenance costs, and provide flexible operations.
Virtusa partnered with the client to analyze their objectives and existing systems to provide the right solution suited to their use case. We used Backbase 6.3x & Widget collections 3.x to implement the solution within the enterprise and completed the platform in just seven months. The solution leveraged a single code base to implement the new microservices application across nine brands and various devices and browsers across different platforms. The solution helped the client in the following ways: