We worked on the initial mobile launch for the bank and helped implement one of the world's first mobile check deposit capabilities. Now in its third generation, we've helped the bank introduced sophisticated features like photo bill pay, peer-to-peer payments as well as its latest mobile wallet solution.
After 2008, the bank worked hard to change its image from a Wall Street firm to a more local, personal bank. Realizing that consumers intersect with the bank at many points, and from many points of view, they embarked on an ambitious re-imagination of their dot-com presence with a site that was content-forward and responsive across desktop and mobile platforms.
The site was re-platformed using Adobe Experience Manager and integrated with Analytics and Digital Marketing Platform to deliver engaging experience and personalized offers to potential and existing customers. The platform enables business and marketing teams to publish latest product information and offers across channels with no involvement from IT. All fueled by an advanced digital platform that reduced time to publish content, provided user insights, simplified workflows and improved consistency across experiences.