Virtusa used a two-phase implementation process to create the ideal solution for the client. We eliminated the client's dependency on the external vendor by implementing an in-house marketing data store in the first phase. In the second phase, we implemented Pega CDH (Pega Marketing) to identify the target customers for potential product sales to build marketing campaigns.
Pega CDH accepts data in a CSV format, allowing data integration from additional and external sources. When the marketing data gets uploaded to the solution, it identifies the most appropriate customers based on the set criteria and rules.
The marketing department can now access the data stored internally and use it in real-time, with specific criteria and rules, to execute marketing campaigns to reach business goals.