The solution

Virtusa helped the client implement AEC to take care of their needs. We helped them redesign their member experience and build digital marketing capabilities and workflows. Furthermore, we created a unified member profile to provide actionable insights and reports on their marketing investments.

AEC solution stack gave the member marketing and web teams the information they needed to organize, access, and personalize marketing content. It provided deep insights into what’s working with their members and the ability to consistently deliver the best experiences to members across channels.

Solution highlights:

Content management: Design and develop sites and authoring systems leveraging the latest web technologies while improving efficiency and standardization of the member experience using site templates.
Digital asset management: Centrally store, access, and manage digital assets (content), including cataloguing and annotating or tagging content for ingestion.
Application and data integration: Integrate multiple systems and sources of structured data to generate insights into individual member activities and customize future interactions.
Web analytics: Access, collect, analyze, and report on data for understanding and optimizing web usage across the member journey.
Personalization: Deliver consistent and personalized experiences powered by AI and machine learning along the member journey.
Unified profile: Aggregate data from first, second, and third-party sources for a holistic view of members across interactions.
Campaign management: Plan and execute multi-step, cross-channel campaigns from a single integrated platform.
Compliance: Achieve and maintain relevant security and privacy compliance standards.

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