Virtusa helped the client implement AEC to take care of their needs. We helped them redesign their member experience and build digital marketing capabilities and workflows. Furthermore, we created a unified member profile to provide actionable insights and reports on their marketing investments.
AEC solution stack gave the member marketing and web teams the information they needed to organize, access, and personalize marketing content. It provided deep insights into what’s working with their members and the ability to consistently deliver the best experiences to members across channels.
AEM allowed the client teams to manage and churn out quality content at speed and scale. They could reduce the dependence on IT while Analytics enabled tracking of visitors and their interactions across multiple channels and devices. All this data flowed into AAM – which combined this data with data from other sources and allowed marketers to identify and create valuable member segments.