We customized a traditional strategy tool, the Wargame, to help our client develop a strategic response to the threat of digital disruption. To prepare, our strategic researchers canvassed the globe, analyzing a range of market insights and digital trends to formulate competitive playbooks against these super-competitors. This provided a backdrop for interactive sessions with the client during which we tested and refined market moves and countermoves against traditional and disruptive competitor actions.
Throughout this wargame process, Virtusa's team of digital strategists and banking subject matter experts guided the client to define a competitive strategy to defend its market position and shore up weaknesses while also gaining new customers and revenues through an enhanced set of digital capabilities and partnerships.