The growing influence of the internet and smartphones has compelled banks to deliver exceptional customer service in their online channels while still optimizing their offline reach.
Digital natives seek the same commitment to service quality anytime, anywhere, and on any device, making digital innovation an industry imperative. While banks look for a slice of the customer pie, they need to differentiate their mobility services while still delivering sustainable profitability.
Millennials, the largest demographic of banking customers, are more digitally focused than earlier generations and are highly inclined towards mobile banking.
They seek convenience and on-the-go banking experiences that can support their banking needs. Virtusa’s MyBank solution offers an intuitive and secure end-to-end mobile banking framework for a seamless banking experience. It allows banks to onboard customers digitally by scanning IDs, and enable real-time deposits by uploading virtual checks. The solution also supports utility bill payment and peer-to-peer payment services. Banks can roll out targeted offers for loans and other value-added services.