The banking and finance industry continues to use traditional methods despite innovations in the sector. As a result, building digital solutions for their customers costs them agility and a slower time to market. One of the solutions banks perceive to tackle this time-to-revenue problem is forging new relationship models driven through the ecosystem by collaborating with external FinTechs. While many banks successfully develop minimum viable products (MVPs) with FinTechs in their labs, they face challenges moving them to real production environments. Failing to reap the benefit of investing in high-tech innovation, leaders in the banking sector often question their digital agenda. Thus, the banks' ability to unlock real business value through innovation seldom results in a great return on investment.
The shift to the digital economy necessitates banks to look at a digital-born approach toward product development to augment their revenue streams despite their apprehensions about investing in high-tech innovation.
The Digital Product Workbench (DPW) from Virtusa is an industry-recognized platform enabling banks to adopt an innovative and digital-born approach into their product development life cycle. We help banks reap tangible outcomes in revenue upliftment, cost reduction, and enhanced customer experience.
Virtusa's approach enables banks to accelerate the development of their digital products and services by defining the right customer journeys, allowing them to become their customers' preferred and trusted partners. Our platform empowers banks to embark on an end-to-end journey of creating customer-centric offerings by helping them develop a suitable operating model by aligning with the right tech capability.