Post-implementation, our solution helps the client with:
Existing customer data platforms utilize cookies to accomplish tasks effectively. But as data privacy and tracking continue to gain momentum, cookies are rapidly perishing. Virtusa’s TraitX solution enables personalized data customization through behavior analysis without utilizing cookies. It is an integrated solution that seamlessly operates across various platforms, ensuring enhanced customer experience.
Customer journey is captured in real-time from the engagement systems and mapped back to a custom intelligence model for analysis.
By utilizing the platform’s out-of-the-box feature, identity graphs generate insights about anonymous users.
Look-alike modeling uses a custom intelligence model to send similar journey personalization back to anonymous users.
Look-alike model journey is activated on destination channels leveraging MarTech integrations connected with cross-platform decision hubs.
Real-time personalization is implemented for follow-up journeys based on key moments, and the content or information is provided during the session.