Post-implementation, our solution helps the client with:
- Increase in customer engagement
- Real-time targeting and personalization
- Understanding anonymous user profile
- Faster time to market
Existing customer data platforms utilize cookies to accomplish tasks effectively. But as data privacy and tracking continue to gain momentum, cookies are rapidly perishing. Virtusa’s TraitX solution enables personalized data customization through behavior analysis without utilizing cookies. It is an integrated solution that seamlessly operates across various platforms, ensuring enhanced customer experience.
Our approach to creating unique experiences
Collect
Customer journey is captured in real-time from the engagement systems and mapped back to a custom intelligence model for analysis.
Connect
By utilizing the platform’s out-of-the-box feature, identity graphs generate insights about anonymous users.
Analyze
Look-alike modeling uses a custom intelligence model to send similar journey personalization back to anonymous users.
Activate
Look-alike model journey is activated on destination channels leveraging MarTech integrations connected with cross-platform decision hubs.
Personalize
Real-time personalization is implemented for follow-up journeys based on key moments, and the content or information is provided during the session.