Evolving market dynamics continue to reshape the media and entertainment industry at digital speed. From downloading an e-book to streaming movies on a hand-held device, real-time, mobile access to digital content has changed the way it’s being consumed. Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors. Consumers expect a consistent and seamless cross-platform viewing experience with multiscreen features that cater to their rapidly changing preferences.
We help clients optimize publishing and rights management, editorial workflow and content management, and mobile media enablement.
Virtusa helps telecom and media organizations understand and predict customers’ sentiments, personalize content and services to select audience segments, create targeted advertising based on analytics, extract meaningful insights by combining diverse data sources and create customer experiences that promote brand awareness and loyalty.