Innovative Technology Causes Digital Transformation for the Hotel and Resort Industry

Virtusa / Travel & Hospitality / Hotels and Resorts

The biggest change for the Hotel and Resort industry is its increasing dependence on online distributors, which has led to a greater level of pricing transparency. This digital transformation resulted in a massive rise in customer base, but has given customers more bargaining power. For players in the industry, this means finding new ways to be competitive to increase or maintain customer retention and revenue.

Our reliable industry knowledge gives you the consulting and technology expertise, along with the innovative solutions, you need to empower customers across channels and achieve your organizational objectives. We have over two decades of experience helping the Travel and Hospitality industry globally by enhancing the overall customer experience, improving top-line revenue, and optimizing operational expenditures by leveraging new and innovative technologies for the hotel and resort industry.

Virtusa combines hospitality and leisure domain experience with digital transformation expertise to accelerate product innovation.

Guest Experience

Deliver a seamless and consistent experience across touch points

Guest Experience

Our agile solution enables superior guest experience through automation and digitization. We support end-to-end processes that will take your brand to the next level. With information and access at their fingertips, guests are expecting a consistent experience during research, booking, arrival, and throughout their stay.  Brands that are reactive no longer appeal to the demands of millennial travelers. Our software solutions can empower your team members to provide a 5-star guest experience.

Customer Loyalty and Rewards

Deliver effective and efficient ROI

Customer Loyalty and Rewards

Our customer loyalty and rewards solution helps hospitality organizations acquire new customers and increase market share. ROI is the core metric for justifying digital marketing spend. Our loyalty and rewards solution helps enterprises ensure that customers are engaging with the brand and returning, which is critical to future growth and ROI.  Within hospitality, segment disruptors like AirBNB and Third Party Intermediaries (TPIs) such as Expedia, Priceline, and Booking.com are continually challenging brands to engage and retain their guests.

Travel System Modernization Solutions

Experience agility and flexibility to accommodate innovation

Travel System Modernization Solutions

Our travel system modernization solutions help transform your organization digitally. Rolling out new business models requires agile core processing systems and a robust platform to enable new product innovation. We partner with global organizations to re-imagine large inflexible systems by introducing new technology and operations to reduce inefficiencies, leakages, and improves compliance. We optimize, standardize, and modernize processes and applications to improve the overall experience between customers and staff.  We are a market leader offering repeatable framework and business capability models in areas such as:

  • Web and mobile sites
  • PMS and POS systems
  • Central reservations and booking engine integrations
  • Analytics, and optimization

Our business transformation consultants understand the technologies and capabilities of the solution providers serving the industry and deploy the disruptive thinking required to help you achieve your innovation objectives.

Digital Strategy and Transformation

Re-imagine digital transformation through digital strategy

Digital Strategy and Transformation

Our digital strategy and transformation expertise offers consulting and technology solutions you need to dramatically improve your guests’ journey from research to arrival to loyal return.  We create intuitive solutions that empower customers, brands, and their service representatives to interact seamlessly across channels and devices. We have partnered with leaders such as Adobe and Salesforce.com to create customer-centric, SaaS platforms that aim to deliver seamless digital experiences. Our digital transformation solutions include:

  • Millennial and digital strategy (leveraging our digital lab)
  • Customer experience
  • Mobile and social listening
  • Gamification
  • Digital marketing and analytics

Analytics and Data Management

Manage data across all leading, open-source tools

Analytics and Data Management

Our analytics and data management solution helps dramatically improve analytics by integrating your data to drive new understandings and develop deep insights. We’ll help leverage powerful predictive models to put cloud-based, multi-dimensional data to work for you.

Whether it is addressing data lineage and data strategy, big data and analytics, business intelligence, data governance, or building your data lake, we will be your trusted partner. We have engineered many data management solutions in the industry with expertise across all the leading and open-source tools.

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