Redefining customer interactions in financial services: How to use data to maximize lifetime value | Read the report

Industry

Banking and Financial Services

Accelerating banking innovation driven by cutting edge digital engineering capabilities

 

Successful banking starts with understanding your goals. At Virtusa, we identify our clients’ challenges to cultivate solutions and engineer success.

The modern banking landscape is undergoing unprecedented change driven by regulations, API banking, and rapid technological progressions in mobility, data science, and artificial intelligence. These changes alter the competitive landscape, traditional product offerings, and how customers buy and use banking services.

With over 25 years of industry experience, Virtusa has become a choice partner for many banks and financial services firms. Global banks turn to Virtusa and our deep industry experience to help them build the solutions they need to succeed. We support nearly 100 banking and financial services clients across North America, Europe, Asia Pacific, and Australia, including over half the top 30 global banks and leading national and regional institutions.

 

 

REPORT

Redefining customer interactions in financial services: How to use data to maximize lifetime value


By Sanjay Deshpande &
Amit Bhute

 

Transformative digital technology solutions

Dramatically increase the success of your digital transformation. Whether developing net new solutions or scaling existing processes and staff worldwide, Virtusa helps you reach your goals in some of today’s most complex and fast-moving use cases.

Transforming today's financial institutions into tomorrow's market leaders

We've worked with some of the world's largest financial institutions to implement cutting-edge, innovative solutions that have revolutionized how they do business.

    REPORT

    Redefining customer interactions in financial services: How to use data to maximize lifetime value

    Engineering data mastery  for the next era of banking


    By Sanjay Deshpande & Amit Bhute

    Our insights

    Virtusa’s technology and industry experts share knowledge on tackling today’s business and digital transformation challenges. Get key tips and insights to inspire new thinking, avoid pitfalls and drive higher results.

      Meet our team

      Sanjay Deshpande

      Sanjay Deshpande

      EVP & Head of Banking  & Financial Services,
      Americas

      Amit Bhute

      Amit Bhute

      SVP - Global Head
      Banking & Financial Services

      Find out what Virtusa can do for you

      Speak to an expert, request an assessment, demo our solutions.

      Frequently Asked Questions

      1. How does Virtusa assist clients in the banking and financial services industry?

      Virtusa leverages over 25 years of experience to help banks and financial institutions lead digital transformation with agility and innovation. We deliver end-to-end solutions across core banking modernization, digital payments, regulatory compliance, and process automation. Our expertise enables clients to enhance customer experiences, improve operational efficiency, and achieve sustainable growth.

      Virtusa provides a full spectrum of IT solutions designed to accelerate modernization and optimize technology investments. These include cloud migration, data modernization, API integration, and intelligent automation. We help financial institutions create secure, scalable, and efficient digital ecosystems that reduce costs and enhance service delivery. 

      Virtusa integrates advanced AI technologies to transform banking operations. With Virtusa Helio, our enterprise-ready AI platform, we enable genAI for hyper-personalized customer engagement and agentic AI for intelligent, autonomous decision-making. Helio enhances fraud detection, risk modeling, and back-office automation—helping banks achieve operational excellence and data-driven innovation. 

      With over 25 years of domain expertise and over 10,000 dedicated consultants, Virtusa combines deep industry knowledge with engineering excellence. Our consultants and engineers collaborate to identify the why, what, and how—facilitating upfront assessments, ideation, and actionable implementation strategies. Through our banking consulting services and strong strategic partnerships, Virtusa helps financial organizations align transformation initiatives with their mission, vision, and strategic goals.

      Virtusa’s partnership with Mashreq Bank highlights our ability to drive measurable impact. We led a comprehensive digital transformation powered by automation and Virtusa Helio, improving operational agility and customer engagement. This project earned an IDC Financial Insights Real Results Award, reinforcing Virtusa’s leadership in banking innovation and technology-driven performance improvement.

      Virtusa helps banks innovate with minimal to no disruption through phased transformation initiatives. We deploy a hybrid modernization strategy that preserves business continuity while introducing cloud-native, genAI, and agentic AI capabilities. By modernizing core legacy platforms with emerging technologies, we help banks and financial institutions evolve securely and strategically while maintaining stability.