Why are so many in APAC eager to embrace open banking?

Published: May 2, 2019

In July 2018, the Hong Kong Monetary Authority (HKMA) published a plan for moving the territory's financial-services system to an Open Banking model. The four-phase strategy starts with the introduction of read-only services and finishes with full transactional processing [1]. Nor is Hong Kong the only Asian market embracing Open Banking. The Monetary Authority of Singapore has decided against mandating the move to Open Banking but despite this, comes top in the Finastra Open Banking Readiness Index, which measures open-banking readiness on a range of criteria [2]. In India, the government launched UPI 2.0, the second iteration of its near-real-time online instant payments system [3].

Throughout the Asia Pacific region, governments are either mandating change or encouraging it. At the same time, there is an increasing demand from below for more digital-financial services. Digital transactions are now up to 5 times as common a branch transaction [4]. And almost three quarters of consumers would be willing to switch around half of their transactions to a digital bank [4].

The economy can't grow if people can't spend

Why is there this impetus to Open Banking? There are two reasons and they reflect the divided state of this regional market.

The first, is financial exclusion. People are financially excluded if they don't have access to a bank account and other financial services. In Southeast Asia alone, 438 million people count as financially excluded [5]. In India, that figure is 190 million [6], in China 225 million [7].

Getting these people into the financial system is crucial to meeting the region's development goals. If people can't pay and be paid as part of the national and global financial system, they are stuck only being able to participate in their hyper-local cash or barter economy.

One of the problems of increasing financial inclusion, is the relative scarcity of bank branches in many Asian countries. In India, for instance, there are only 14 bank branches for every 100,000 adults [8]. In the United States, that figure is 33. If people, particularly in remote areas, can’t get to a bank easily, they won't open a bank account.

But according to the International Telecoms Union (ITU), 87% of Indians have a mobile phone subscription [9]. And 24% of Indians have a smartphone [10], a figure that's rising all the time. Using mobile-enabled open banking, Asian countries can pull millions of people into the financial system at a fraction of the cost it would take if they had to build an expensive network of bank branches.

The complications of prosperity

The other reason for the explosion of interest in Open Banking seems diametrically opposed to the first reason. Asians are getting richer. By 2018, average wages in some areas of China were on par with those in parts of the European Union [11]. By 2025, only Afghanistan and Nepal are expected to remain officially poor  the rest of Asia will be classed as middle-income [12].

According to a report by analysts Bain, household consumption in China will grow by 6% a year to reach $8.2 trillion by 2028 [13]. In India, nearly 80% of households will be middle income by 2030 [14]. The trend is the same across the continent: many millions of people are getting richer and they want to spend.

But as with the poor, many of these new middle-class consumers do not live in areas well served with amenities such as banks and shops. So, if they're going to buy the consumer goods for which they hunger, they need to shop and pay online. And that can best be achieved through the expansion of Open Banking throughout the region's financial-services and retail sectors.

Asia is in the process of undergoing more than one transformation: from a poor to a middle-income continent; from being only partially connected to a widely connected society; from being largely unbanked to being mainly banked and financially included. Digital transformation, and Open Banking ties all of these changes together and will accelerate the pace of all of them.

The wider APAC area also includes many already developed markets, such as South Korea, Japan, Australia and New Zealand. In May 2018, the Australian government instructed the country's largest banks to adopt open banking by the middle of 2019 [15]. In March 2018, New Zealand launched an open-banking trial, including six banks and a number of fintechs [16]. The Japanese Bankers Association has been promoting the move to Open Banking since the middle of 2017 [17] and in South Korea, while there is no formal Open Banking initiative, the government has been working through its 'fintech open platform' since 2016 to encourage the development of API-enabled financial services [18].

With its mix of developed and highly prosperous markets alongside rapidly developing ones, the APAC region presents fintechs and banks alike with a complex but highly lucrative cross-border Open Banking opportunity: one they should not want to miss.


Why are So Many in APAC Eager to Embrace Open Banking?

Download our white paper, Open Banking: The New Customer Frontier to learn more about how Open Banking will revolutionize the banking and financial services industry.

We also examine what banks and other financial services companies can do to meet the initial challenge of transformation and then to go beyond that first step by developing new business models that will anticipate changing consumer demands and build the winning companies of tomorrow. Download here

Why are So Many in APAC Eager to Embrace Open Banking?

Download our new white paper, Open Banking Beyond Compliance to learn about why monetizing Open Banking APIs is vital for long-term success.

In this white paper, Virtusa surveys the current Open Banking landscape and puts forward recommendations for effective API monetization, including API pricing models, risk and quality control mechanisms, potential new business models, and strategies for open banking. Download here


  1. The brave new world of Open Banking in APAC: Hong Kong, Graham Rothwell, 11 October 2018, Accenture.
  2. Open Banking Readiness Index, Finastra
  3. UPI 2.0 launched. Here are its key features, 16 August 2018, Komal Gupta, LiveMint
  4. Asia's digital banking race: Giving customers what they want, April 2018, McKinsey
  5. There are 438m 'unbanked' people in Southeast Asia. Here's how fintech can help, Punnamas Vichitkulwongsa, 29 August 2016, TechInAsia.
  6. At 190 mn, India has second largest unbanked population: World Bank, 19 April 2018, Business Standard.
  7. Global Findex 2017 Report, World Bank
  8. Commercial bank branches (per 100,000 adults), World Bank
  9. Mobile-cellular subscriptions, ITU.
  10. Smartphone Users In India 2018: 16% YoY Growth Is The Highest In The World, 7 May 2018, Prakhar Tripathi, DazeInfo
  11. China Wage Levels Equal To Or Surpass Parts Of Europe, 16 August 2018, Kenneth Rapoza, Forbes.
  12. Tackling Asia's new middle-income challenge, 29 November 2018, Ganeshan Wignaraja, East Asia Forum
  13. Consumption in China: Ten Trends for the Next 10 Years, 13 June 2018, Bruno Lannes, Richard Hatherall, Jason Ding, Weiwen Han and Mike Booker, Bain & Company.
  14. How India will consume in 2030: 10 mega trends, 7 January 2019, Nikhil Prasad Ojha & Zara Ingilizian, World Economic Forum.
  15. Australia to force 'big four' to open banking data by July 2019, 10 May 2018, Asha McLean, ZDNet
  16. New Zealand trials open banking, Antony Peyton, 26 March 2018, Fintech Futures
  17. How Japan's Open API Adoption Could Change Financial Institutions in the Region, Eiichiro Yanagawa, 20 August 2018, Brink Asia
  18. Open Banking Regimes Across the Globe, 5 September 2018, Paula Gilardoni Andrew Low and Claire Green, Gilbert and Tobin
Find out more about Virtusa’s powerful Open Banking solutions.
Related content