WESTBOROUGH, Mass., – (June 23, 2016) – VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, today announced that it has received Adobe Specialization certification for Adobe Experience Manager 6 in both North America and South America, reinforcing VirtusaPolaris’s market leading position in leveraging the Adobe AEM platform to accelerate business outcomes for clients.

Specialized partners are certified by Adobe for their proven capabilities and successful implementations. Adobe specialization provides partners the opportunity to develop and showcase their Adobe expertise and differentiate themselves in the marketplace. Adobe specialized partners must prove their proficiency in specific solutions within Adobe marketing cloud and must have received a requisite number of technical certifications, have multiple successful client implementations, as well as specific sales levels to achieve specialization. As a specialized partner, VirtusaPolaris can help enterprises transform their digital marketing strategies. As more businesses move away from the brick and mortar establishments their focus has been on strengthening the digital presence. VirtusaPolaris has been leveraging its deep expertise in AEM to help clients develop state-of–the-art digital solutions that enable them to drive personalized experiences for their customers. For example, for a leading global financial services firm, VirtusaPolaris was able to deliver an AEM-based solutionthat enhanced the web experience for its customers. Increased site traffic, including repeat visits by customers and high operational efficiency, were some of the key benefits that resulted from the solution.

“We are living in an experience economy where customer’s expectations are rapidly increasing with every interaction,” said Frank Palermo, global head of Digital Solutions for VirtusaPolaris. “Adobe’s Experience Manager enables organizations to provide rich, personalized and relevant content across channels to increase engagement. Our specialization reinforces our deep commitment and expertise in leveraging the unique features of Adobe’s Experience Manager to deliver value for our clients.”

The Adobe Specialization certification comes on the heels of VirtusaPolaris’ launch of BankConnect, a solution powered by Adobe Marketing Cloud designed to create more personalized customer banking experiences across authenticated bank sites. BankConnect was showcased by both companies at the recent Adobe Summit 2016 in Las Vegas.

“We’re very pleased to award Adobe Specialization to VirtusaPolaris for AEM,” said Tony Sanders, senior director, SI and ISV partner sales, Adobe. “As an active AEM partner for some time, VirtusaPolaris has been able to bring in a proven approach, the right expertise and demonstrable excellence in delivering value to clients through successful AEM implementations. This recognition strongly reflects VirtusaPolaris’ digital expertise to empower marketers to build engaging experiences and optimize marketing processes.”

Adobe’s certification of VirtusaPolaris for Adobe Experience Manager 6 Specialization also follows its recognition at last year’s Adobe Summit, where the company received the Standout Adobe Marketing Cloud Innovation Award for incredible creativity and ingenuity in personalized digital banking experiences.

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