Press Release

May 29, 2013

IAOP Names Virtusa a Best Ten Leader for the Entertainment and Media Industry

Company Recognized in 2013 Global Outsourcing 100® Sub-List

WESTBOROUGH, Mass., – (May 29, 2013)Virtusa Corporation (NASDAQ: VRTU), a global IT services company that combines innovation, technology leadership and industry solutions to transform the customer experience, today announced that the International Association of Outsourcing Professionals (IAOP) has named it a Best Ten leader for Entertainment and Media, a sub-list of the 2013 Global Outsourcing 100 list. This is the second time in four years that Virtusa has received this honor.

The Global Outsourcing 100 is an independently judged ranking of the world's best outsourcing service providers and advisors. The list and its sub-lists include service provider and advisory companies from around the world and are essential references for companies seeking new and expanded relationships with the best organizations in the industry.

"We are honored to be recognized yet again by the IAOP,” said Harsha Kumar, senior vice president - Media & Entertainment, Healthcare & Diversified segments, Virtusa. “Due to rapid digital and mobile technological advancements, the entertainment and media industry is transforming before our eyes, creating a number of new challenges for organizations. Our consultants and expert solutions empower these organizations to meet the challenges of increasing competition and demand for service innovation head-on while maintaining profitability and market share.”

Organizations in the entertainment and media industry such as publishers, information providers, syndicators and advertisers, are being forced to transform their business models. Not only are they continuing to experience a rapid shift towards digital content and multi-channel distribution models (primarily mobile), a new wave of content is being ushered in – content that is social, personalized and user-generated. These organizations must grapple with new types of content and new and emerging distribution channels while also catering to various generations (such as Baby Boomers and Millennials), who consume and interact with content very differently. Thus, these organizations are looking for ways to augment content value and provide superior services at faster speeds and lower costs.

Working with some of the biggest names in the media, information and education industry, Virtusa helps organizations leverage new media forces like social integration, user-generated content, collaborative filtering, analytics and recommendation engines to deliver a uniquely engaging and sticky user experience. Unlike other providers, Virtusa not only works on the backend system, but on the product, customer-facing side as well, contributing significantly to the end-user experience. Using its time-tested Global Delivery Model and Platforming methodology, Virtusa helps organizations leverage innovative technology and industry-standard processes, ensure efficient utilization of digital assets, protect enterprise and personal data, and rationalize systems and content sources.

The full 2013 Global Outsourcing service provider and advisor list with rankings, as well as the sub-lists, can be accessed on IAOP's Web site, at

About IAOP
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 120,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. Visit


About Virtusa

Virtusa Corporation is a global provider of digital business strategy, digital engineering, and information technology (IT) services and solutions that help clients change, disrupt, and unlock new value through innovative engineering. Virtusa serves Global 2000 companies in Banking, Financial Services, Insurance, Healthcare, Communications, Media, Entertainment, Travel, Manufacturing, and Technology industries.

Virtusa helps clients grow their business with innovative products and services that create operational efficiency using digital labor, future-proof operational and IT platforms, and rationalization and modernization of IT applications infrastructure. This is achieved through a unique approach blending deep contextual expertise, empowered agile teams, and measurably better engineering to create holistic solutions that drive the business forward at unparalleled velocity enabled by a culture of cooperative disruption.

Virtusa is a registered trademark of Virtusa Corporation.  All other company and brand names may be trademarks or service marks of their respective holders.


Media Contact:

Alex Nickols
+1 (415) 430-8056

Andrea LePain 
Global Head of Media Relations Communications 


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