Member Reach Solution Bolsters Healthcare Payers’ Member Acquisition, Retention and Loyalty Through Targeted e-Content
Salt Lake City – June 22, 2012 – Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a broad range of information technology services, including IT consulting, technology implementation and application outsourcing, today announced that it has partnered with Adobe Systems Incorporated to create Member Reach, a new solution for generating personalized e-content for consumers in search of healthcare insurance products. Member Reach will allow healthcare payers to present consumers with personalized plan selections and ongoing information dialogue that cater to their specific needs, in turn reducing costs and increasing member acquisition, retention and loyalty. Member Reach is being demonstrated at America’s Health Insurance Plan’s Institute 2012, June 20-22 in Salt Lake City.
Member Reach leverages both the Adobe® Digital Marketing Suite and Virtusa’s ECM framework and capabilities to measure, analyze, and optimize consumers’ digital interactions across multiple channels and devices. Consumers benefit from highly personalized and highly educational health insurance e-content and sales portals which engage and follow up with them based on individual health needs.
“The healthcare landscape is rapidly shifting to a model where employers and individuals face financial penalties if they do not purchase health coverage,” said Carl Ascenzo at Virtusa. “Our solution leverages innovative ECM technology to provide payers with the necessary platform to engage with consumers at a deeper, more intimate level, in turn enabling them to reduce overall costs, grow their membership and drive loyalty by catering to customers’ specific needs.”
Virtusa has deep expertise implementing solutions that leverage powerful technologies such as ECM, CRM, BPM, DW/BI and mobility. These capabilities, combined with Adobe’s expertise in delivering engaging digital experiences for health payers and health insurance exchanges, offer joint customers a secure and cost-effective solution for improving the way consumers comparatively shop for affordable health coverage.