In the Client-Centric CMO podcast by Momentum ITSMA, Brian Jochum, Chief Marketing Officer at Virtusa, discusses the company's transformative journey toward client-centric excellence through a "zero-distance" approach. Drawing from his experience at Procter & Gamble, Accenture, and TCS, Jochum emphasizes the importance of being the customer's voice in B2B marketing.
Under Jochum's leadership, Virtusa has integrated artificial intelligence (AI), predictive analytics, and Account-Based Marketing (ABM) to enhance productivity and deepen client engagement. This strategic shift positions marketing as a pivotal function in solving complex client challenges with tailored solutions.
Jochum highlights the necessity of differentiating Virtusa's brand in a competitive market by focusing on depth and specialization. By leveraging AI and strategic insights, the company achieves closer proximity to clients, enabling more personalized and impactful interactions.
The conversation also delves into the significance of ABM in tailoring strategies for high-impact engagement, the challenges of maintaining brand distinction in an evolving AI landscape, and the role of continuous feedback in refining marketing strategies.
Jochum's insights underscore the critical role of a client-centric culture in aligning marketing efforts with business goals, ensuring that innovation translates into tangible business outcomes.
Listen to the full episode to explore how Virtusa's zero-distance approach is redefining client engagement in B2B marketing.