October 19, 2020

The New Normal: It’s All About the Experience

Publisher: CMS Wire

Prior to COVID-19, digital transformation for many organizations was a long, complicated and often frustrating journey. Enter COVID-19, when the entire world was sent online overnight. Out of necessity, organizations had to innovate quickly to replace traditional in-store or in-person experiences with online equivalents. 

With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional experiences. Customers will no longer tolerate outdated technology, processes or communications when it comes to your brand’s experience, and the brands that behave, reply and interact in a more human fashion will ultimately win their customer’s loyalty.

Read on to explore why companies with highly personalized, relevant experiences will win the hearts and minds of consumers in an experience economy.

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