Internet of Things: Connection Without Commitment And Loyalty Without Labels
May 8, 2018
IOT and AI offers tremendous potential for businesses to deliver differentiating customer experiences and strengthen their ongoing customer relationships. In his article published in Inside Indiana Business (IIB), Mark Ohrvall, Senior Vice President and Indianapolis Center Head, Virtusa notes key to success will be to create systems that offer freedom and comfort, while making consumers commit in different ways to establish loyalty.