In the media

Pricing and personalization: bank's next game changer
June 4, 2018
Publisher: Banking Exchange
Summarizing the findings from most banking customer surveys, we find ineffective pricing as the biggest reason why customers shift their loyalties to certain banks. In his thought leadership article for Banking Exchange, Satya Das, Senior Architect, Virtusa, shares some examples to understand what banks are focusing on to get their pricing strategies right and make them appealing for customers.
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