The client is a leading American mobile technology company offering targeted placement and tracking of advertisements on computers, mobile phones, and end-point systems such as cash registers. Their products collect data on how their clients' ads perform in terms of consumer exposure. The need to be more nimble and agile to their client's needs led them on a journey to digitally transform systems and processes. The client embarked on a project to lay down the cloud foundation on Google Cloud and migrate its real-time bidding platform to the Google Cloud from Rackspace.