Virtusa helped a leading American home-entertainment provider harness the power of personalization through segmentation and targeting while following an omnichannel approach with analytics.
The solution
The client’s technology and marketing leaders partnered with Virtusa to share their current roadmap, understand the benefits of a redefined digital roadmap, and align it with media campaigns.
Adobe Experience Manager (AEM)
We helped the client to develop a plan for website personalization with AEM. This reduced redundancies with multiple vendors to build mobile and email landing pages and creative assets.
It also enhanced the client’s user experience by simplifying its website and delivering dynamic content. In addition, it supports media advertising to provide a seamless experience while providing the right offers to audiences.
Adobe Analytics and Adobe Dynamic Tag Management (DTM)
We also implemented analytics on the entire website and order-buy-flow to centralize all third-party tags on DTM. Thus, assisting in site-remarketing and shopping-cart-abandonment remarketing.
Adobe Analytics also captured all digital media campaigns into an omnichannel structure. Doing so optimized the client’s content on different channels or devices, thereby reducing the repository sizes.
Adobe’s Data Management platform
Our approach enabled the client to align offers with media buying and audiences while maintaining dynamic tracking over the phone, chat, and web. The client’s web ops published on-demand web content to deliver a more consistent and responsive digital experience using pre-defined templates.
As a result, the client could target the relevant offers to its subscribers, thus enjoying faster time-to-market.