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A global provider of stock transfer and equity services was under increasing pressure to deliver seamless digital services faster. These digital services included the technology behind regional websites and apps, as well as tools for investors and employees to manage stock transfers and equity plans. However, manual development workflows made it challenging to scale integration across regions, which delayed the launch of critical digital capabilities and slowed the time to market. The organization partnered with Virtusa to implement a genAI-powered automation framework that streamlined delivery, boosted developer productivity, and enabled faster rollout of high-quality services. This enabled the business to respond to user needs more efficiently and maintain a competitive edge.
In equity and stock transfer services, seamless digital experiences rely on the speed and stability of the underlying infrastructure. This global provider had steadily invested in building that foundation. However, as digital demand surged across business units and regions, the delivery model that once kept pace began to struggle, making it challenging to roll out new services and respond quickly to customer needs.
The development team had the skill, but the process had become a constraint. Too much time was spent writing repetitive code, chasing documentation, and manually applying internal standards. Quality checks created delays, and even routine updates required disproportionate effort. As a result, customers waited longer for new features, business teams faced delays in launching digital initiatives, and the organization risked falling behind more agile competitors. It was time to remove friction, increase consistency, and accelerate delivery, without compromising control or quality.
To meet the rising internal demand for digital services and system connectivity without expanding the team, the company partnered with Virtusa to rethink how it built and maintained backend connections. The goal was to streamline the development lifecycle, free engineers from repetitive tasks, and accelerate delivery, without disrupting existing workflows.
Together, they deployed a genAI-enabled automation framework designed to embed intelligence and consistency across the company’s system of data connectors. At its core was a modular set of intelligent agents, each built to handle a specific part of the process:
These agents didn’t replace developers. They acted as accelerators, automating routine steps so engineers could focus on business-critical logic. Because the framework aligned with established architecture and tools, adoption was fast, and disruption was minimal. As a result, digital features reached the market faster, customers enjoyed smoother and more consistent experiences, and the business gained agility without increasing development costs.
The new automated and standardized delivery processes had an immediate impact. They reduced rework, removed friction, and enabled faster, more consistent development of capabilities, including backend connectors, user-facing tools, and cross-regional platform enhancements. Tasks that once took days were completed in hours, and developers moved beyond repetitive work to focus on delivering real features.
This faster pace accelerated the rollout of shareholder-facing tools, partner integrations, and regional platform improvements. As a result, time to market improved, giving the business greater flexibility to meet customer needs and respond to competitive pressures.
The genAI-led transformation delivered measurable improvements in speed, quality, and scalability. By eliminating manual bottlenecks and accelerating delivery cycles, the organization responded faster to market needs and unlocked new growth opportunities. Key outcomes included:
The organization engaged Virtusa for its ability to simplify complex delivery environments, align to internal engineering standards, and scale digital development with speed and consistency. Virtusa’s modular, agent-based framework enabled a structured yet flexible approach, accelerating feature delivery while reducing team rework and friction.
Early validation through a working pilot, supported by weekly demos, ensured transparency and maintained alignment with evolving business needs. The solution was designed for immediate impact and with long-term adaptability.
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