success story

Digital Transformation for Leading Lifestyle- Content Developer

Our client, a leading developer of lifestyle-content for television and internet, faced many challenges in managing their inefficient and complex legacy platforms. Through our collaboration, the client experienced a growth to 170 million viewers each month using companion websites designed to complement on-air programming with rich 'second screen' experiences for consumers across Asia, Europe, the Middle East, and Africa. This flexible digital platform of engagement is capable of handling 2 million page views per hour while engaging users in social media communities, increasing ad revenue opportunities, and lowering overall cost of ownership.

Virtusa was given the opportunity to build a digital engagement platform with rich UX capabilities for transforming the client's digital presence and enhancing their online experience.

 

 

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The Challenge

The key business challenges include:

  • Growing need to leverage digital technologies and effectively cater to a huge number of customers across the globe
  • Inability to capitalize on new advertising growth opportunities due to global economic recovery. Despite launching new channels to meet consumers' desire for the 'good life' depicted in their programs and shows, the client was unable to take advantage and generate growth opportunities
  • Need for consolidation and transformation of numerous homegrown web properties while continually building emerging brands; this meant re-imagining UX, re-platforming technology to scale and accommodate new stakeholders, building new social media and community functionality while optimizing it for mobile and building the site functionality to leverage the cloud.
The Solution

Virtusa's Digital team helped execute an ambitious three-year digital strategy, transforming the company's core web properties into a unified "digital platform of engagement" that spanned web, mobile, and social.

  • Using Adobe Experience Manager and Amazon Web Services, we created an elastic solution architecture providing sub-second personalized content delivery with the ability to scale up to 20X traffic growth
  • The company's entire social platform was built to encourage active user engagement thereby eliminating barriers for site registration by using social media logins, so it was easy for users to comment, share, and participate in communities
  • We also performed detailed SEO audits, seamlessly migrated content from legacy systems, and helped implement metadata manager and site manager to optimize advertising management

 

The Solution
The Benefit

The new digital platform helped revolutionize the company's online presence, lowering its overall cost of ownership and maintenance with 99.98% up-time while giving it the ability to launch new products and sell to advertisers.

  • During the first Thanksgiving holiday post-transformation, the new platform handled more than 28 million-page views-2 million per hour, 320,000 unique page views per hour and topping out at 450,000 requests per second
  • There was a phenomenal increase in the number of visitors to the new site. The total number of visits was increased by 31.6% and unique visits jumped by 29.7%. Page views per site visit increased by 62% while returning visits increased by 121%. Perhaps, the most impressive benefit delivered was an increase in revenue per user by 244%; from an erstwhile $0.53 to $2.04

 

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