Digital Transformation for Leading Lifestyle- Content Developer
Virtusa's Digital team helped execute an ambitious three-year digital strategy, transforming the company's core web properties into a unified "digital platform of engagement" that spanned web, mobile, and social.
Using Adobe Experience Manager and Amazon Web Services, we created an elastic solution architecture providing sub-second personalized content delivery with the ability to scale up to 20X traffic growth
The company's entire social platform was built to encourage active user engagement thereby eliminating barriers for site registration by using social media logins, so it was easy for users to comment, share, and participate in communities
We also performed detailed SEO audits, seamlessly migrated content from legacy systems, and helped implement metadata manager and site manager to optimize advertising management