Businesses lose up to 80% of opportunities when their Google Ads are not augmented with Ad intelligence.
It also guzzles money, delivers poor conversions, burns time and resources, and leads to waste from ineffective campaign returns due to limited insights tied to actionable business goals.
To realize the full potential of Ad spend, organizations need to focus on leveraging automation, AI/ML-enabled data analysis and recommendations, data integration, and design simplification models. However, it’s not uncommon for organizations to be complacent without any clarity on the potential opportunity loss. Uncertainty on ROI, operational inefficiency, fragmented view of customers across channels, lack of trustworthy data, difficulty, and limitations in scaling continues to be critical challenges.
Virtusa helps organizations tackle these challenges head-on and enjoy superior conversion rates and a higher return on ad spend while reducing their ad overhead.