According to a recent McKinsey survey, 76% of consumers agree that receiving tailored communications makes them more likely to consider buying from a brand. To keep up with today's fast-paced market and customers’, needs, delivering a seamless omnichannel experience is essential. However, the complexities of marketing technology (Martech), data fragmentation, and a lack of personalization pose significant challenges and hinder success.
A robust personalization strategy can elevate your customer experience, drive marketing ROI, and contribute to the success of your business strategy.
Our customer-first approach means we understand your customer preferences, behaviors, and traits to fine-tune your strategy. We do this by:
- Unifying customer data: Breaking down silos to create a comprehensive knowledge base for a holistic view of your audience.
- Enabling AI-driven hyper-personalization: Leveraging advanced AI for hyper-personalization and multi-variant testing within a centralized infrastructure.
- Going omnichannel: Embracing portability, relevance, and dynamic content for a consistent experience across all channels.
- Empowering the whole organization: Fostering innovation through refined processes, cutting-edge technology, and specialized training for outstanding results.
Virtusa’s martech personalization solution delivers intelligence, agility, and precision to transform your personalization journey.
Virtusa’s extensive experience delivering end-to-end customization makes us an ideal partner for your personalization journey. We blend content and creative strategy seamlessly with our Engineering First mindset. Our agile, multi-disciplinary teams are empowered with gamified tools to drive innovation.
Data liberation
Content velocity
Decisioning mastery
Real-time orchestration
Martech personalization with Virtusa’s proven approach helps enterprises achieve the following:
- Data liberation for a unified single source of truth of the customer across segments
- Decision mastery to enhance customer engagement by upwards of 25%
- Content velocity to improve long-term loyalty and conversions across channels
- Real-time orchestration to ensure content reaches your audience at the right time
- Improved cross-sell and upsell to increase average order value