A solution for the cognitive era in banking
The banking and financial services market is one of the most complex industries with horizontal and vertical segmentation, with lending being the most dynamic. Several factors, such as the economic situation, fluctuating interest rate regimes, looming recession, and tough compliance mechanisms, shape the future of mortgage and lending. One trend that is already beginning to take shape is the use of machine learning and artificial intelligence to improve the efficiency and accuracy of the lending process.
However, only 10% of CEOs see their bank as innovation leaders. The three main reasons for that are:
Legacy lead tools and siloed systems cause a lack of visibility and insights into customers
Isolated and non-scalable integration points make it impossible to derive meaningful customer insights.
Little to no automation, slow-moving process and high rate of departmental interdependencies cause low customer satisfaction and high dropouts
Despite these challenges, banks have an unprecedented opportunity to set themselves apart by powering the right mix of technology accountability and process simplification to create a digital-first customer-centric organization. Additionally, lower interest rates and the growing demand for finances from retail and business customers makes the current market situation ideal for banks to invest in lending technologies to meet the demand, increase revenue and stay competitive to attract new customers. Virtusa, a platinum Salesforce partner and a domain expert in BFS, will help banks to transform complex, slow-moving, document-heavy lending processes into a smoother, transparent, easy-to-track process with 360-degree real-time visibility.
Virtusa, in partnership with Salesforce, can help you transform your bank, augmenting your lending process to be fast, accurate, and compliant. We help banks accelerate digital transformation while delivering personalized service with a single view across channels, geography, and lines of business, both consumer and commercial making it easy for you to:
Our capability in Salesforce platform
An integrated platform to drive long-lasting client relationships, powered by Financial Services Cloud, for delivering proactive, personalized, and goal-based advice based on a customer-centric business model
A comprehensive tool to engage customers, incorporating customer 360 data and delivering insights to boost sales, customer engagement, and satisfaction
Integrated solutions for customer journey management, omnichannel marketing, content management, and predictive and data analysis to create marketing campaigns based on needs, demographics, and communication
Cloud-based Business and marketing intelligence platform to access media data for intelligent marketing insights, brand functionality, and cross-functional ease.
Marketing CRM tool for audience segmentation, channel personalization, and machine learning to enable customer engagement and retention
Virtusa helps banks to centralize their lending and mortgage operations by gaining 360-degree customer views, insights, and trends to augment a highly flexible and scalable business model that addresses the changing business landscape to provide:
Integrated data points and predictive models understand customer needs and preferences to provide personalized services that augment simplicity and transparency.
Highly personalized customer-centric business model by incorporating technology with the core culture and values of the bank for a needs-based approach and deep understanding of the customer financial journey
Seamless customer experience across multiple devices backed by integrated back-end processes to understand, communicate and serve customers in real time by opening up a two way communication channel across the lending process.
Scalable solution with 360-degree visibility for nurturing customized customer journeys with speed and agility across products, services, and marketing initiatives.
Virtusa is a platinum Salesforce partner with deep domain expertise in the banking and financial services vertical. With extensive experience in digital transformation projects, Virtusa helps banks implement powerful Salesforce platforms to scale, augment and transform their business operations.
Why clients choose us:
By providing high-quality service based on a proven ASM engineering framework based on the principles of Eliminate – Automate – Simplify and metric-driven approach, we helped the bank to make significant improvements in the Run and Build model to enhance capacity cost and SLAs. The client realized higher operational efficiencies with a robust offshore team enabling seamless CRM activities for a smooth branchless banking experience.
Request a demo or a consultation with our experts.