Frontend Engineering

Building engaging user experiences for next-gen applications

Businesses across industries are undergoing digital transformation to stay competitive and address the increasing customer demands. Online and mobile applications are essential in automating tasks, streamlining operations, and enhancing customer experiences. However, online and mobile applications face challenges in delivering engaging user experiences, optimizing performance, and driving digital transformation. Research shows that 53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load, and 88% of online consumers are less likely to return after a bad experience. 

Virtusa's Frontend Engineering competency is supported by specialists across the Americas, Europe, and APAC regions.

We deliver high-quality and reliable frontend solutions to meet our client’s needs.

With a decade of experience, our capabilities extend beyond traditional web and mobile channels, offering enterprise strategy, platform assessment and re-engineering, technology enablement, and quality assurance services. 

Frontend engineering addresses user interface design and experience challenges to drive engagement and meet expectations. By adopting the following best practices, frontend engineers play a pivotal role in building high-quality applications:

  • Performance optimization
  • Responsive design
  • Accessibility implementation
  • User experience design
  • Reusable component library
  • Continuous improvement

Virtusa’s Frontend Engineering solutions

Virtusa’s Frontend Engineering solution comprises a comprehensive range of technology solutions and services tailored to meet business needs across industries. With our expertise and proven track record, we provide a compelling value proposition for clients seeking reliable and efficient frontend engineering solutions. Clients choose Virtusa as their preferred partner due to:

  • Extensive expertise in delivering responsive single-page and progressive web applications with native and cross-platform solutions for web and mobile channels
  • A highly skilled team experienced in modern JavaScript frameworks, native mobile, and cross-platform application technologies
  • A proven track record of successful delivery of 500+ single page and native mobile apps supported through the tools, solutions, and best practices

Virtusa’s expertise and industry best practices ensure high-quality, innovative solutions enhancing asset reusability and consistent user experience across the enterprise. Here are a few solutions that help customers build enterprise UI platforms for a consistent user experience.

Virtusa’s solution for unified rendering framework (vSurf)

vSurf enables enterprises to achieve centralized governance over branding, technology, and frameworks. It builds a centralized component library for consistent user experience and cost-effective development across enterprise applications.

vSurf offers tools and frameworks for reusable components, faster application development, seamless integration with backend systems, and a comprehensive view of available components. It reduces rework, saves time and effort, and minimizes bugs. The solution includes industry-recommended tools and best practices for UI platforms.


  1. New channel/experience launch with the fastest turnaround time
  2. Improve productivity:
    • Solution reusability (reduces 60-80% component development effort)
    • Easy customization
    • Faster integration with LoB
    • Prototype availability
  3. Risk mitigation:
    •  Interoperability with external systems
    • Tested components
    • Adherence to standards and best practices
  4. Drive revenue:
    • Faster go-to-market
    • Quick enhancements on existing applications
    • High solution maintainability

Mobile app accelerator

Mobile app accelerator is a cross-platform development framework that enables the rapid creation of mobile applications. It utilizes the Flutter framework, a robust open-source framework, to create applications using the Dart programming language that gets compiled into native iOS and Android platforms.


The framework helps reduce the development effort, leading to faster release cycles and frequent deployments. Acts as a quick launchpad via seed code base to create code structures for mobile development projects. Other benefits include:

  1. Improve productivity:
    • Solution reusability (~25-30 % reduction of effort vs. traditional development)
    • Easy customization
    • Single codebase
    • Reusable functional assets like authentication, renditions/listing, navigation, notifications, themes, localization
  2. Risk mitigation:
    • Tested UI components
    • Adherence to standards and best practices
  3. Drive Revenue:
    • Faster go-to-market
    • Cost-effective due to cross-platform framework
    • High solution maintainability
Success story

A financial services company improves customer loyalty while reducing time to market

The client wanted a single code base to build a native mobile app for iOS and Android to enhance customer experience. Virtusa, leveraging its expertise in engineering and BFS, proposed a technology-driven approach to develop a cutting-edge mobile application solution. With Virtusa's unified, omnichannel mobile app solution, the client:

  • Improved customer loyalty
  • Reduced time to market
  • Achieved uniformity in content, campaigns, analytics, and insights across frontend channels 
  • Received quicker response and resolution time
  • Streamlined testing and validation
Success story

A UK-based sports channel enhances the customer experience by 90%

The client lacked a consistent user experience across customer touchpoints and legacy platforms. They needed a responsive user interface to create an omni-platform mobile application. Virtusa developed an omni-platform mobile application that provided live sports to subscribers across the UK and global markets. The application helped the client:

  • Improve customer experience by 90% 
  • Receive a single platform across touchpoints 
  • Reduce time to market by 90% 
  • Achieve over 3 million viewers in 3 months

Leading UK-based telecommunications and network provider improves customer experience

The client needed legacy application rationalization due to EoSL. They aimed to achieve fiber rollout to 25 million homes by 2025. Virtusa rationalized legacy application to a strategic application with multi-experience designs and digital touchpoints like web, mobile, and chat. It helped the client with:

  • Faster rollouts and reduced operational costs
  • Enhanced user experience
  • Implementing CI/CD pipelines, test automation, and agile methodology for accelerated rollouts

A kitchen display system company reduces manual and paper-based work by 100%

The client did not have a proper system for sequentially viewing orders and order types or integration between point-of-sale Kitchen Display Systems (KDS). It led to a lack of seamless communication and coordination between the systems. Virtusa conducted a market analysis to ensure that the KDS adheres to modern design standards while meeting the specific needs of different order types. The solution helped the client:

  • Reduce manual work and replace paper-based work by 100%
  • Increase client base by 30 folds 
  • Enhance efficiency and streamline kitchen operations 

Build engaging user experiences
for your next-gen applications

Speak to an expert, request an assessment, demo our solutions.

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