Multimedia content moderation

To ensure safety, sensibility, and quality

Over the last decade, Artificial Intelligence (AI) has grown exponentially, leading to groundbreaking advancements that were unimaginable before. One area that has particularly flourished is automated content moderation, powered by continually evolving machine-learning algorithms that constantly improve accuracy and speed. Just ten years ago, image recognition algorithms were limited to primary object and shape classification. However, due to groundbreaking advances in deep learning, today's picture recognition algorithms can rapidly recognize many types of inappropriate visual content.

However, it is crucial to understand that automated and AI-generated outputs still need to be evaluated by humans to ensure quality, safety, and groundedness. After all, AI lacks the abilities for critical thinking and emotional intelligence that only humans possess.

Content Moderation Services
Virtusa is committed to supporting its clients by integrating human evaluation into the AI development process for a highly knowledgeable workforce

We ensure that the AI outputs are accurate and detailed and meet the highest safety, sensibility, and interest standards for the following parameters:

  • Safety: to ensure that AI systems are safe for users, we have incorporated human evaluators to identify and mitigate potential hazards such as offensive or harmful content.
  • Sensibility: we offer reliable, dependable, and consistent solutions as our human evaluators check for logical consistency and common sense in AI outputs.
  • Specificity: our human evaluators ensure that the AI data are specific, accurate, and error-free.
  • Interest: Virtusa understands the significance of delivering creative and original outputs, and thus we ensure that we provide a human touch to AI with interesting and novel solutions to enrich the client experience.
Our specific solutions include three crucial aspects that ensure the safeguarding of your brand integrity and provide optimum performance
  • Avoid breach of brand safety/reputation: we implement rigorous screening measures to ensure that AI outputs align with your brand values and guidelines.
  • Avoid advertiser/end customer escalation leading to huge geo-wise penalties: our expert team ensures adherence to industry standards and regulations to prevent any escalation that may result in substantial geo-wise penalties. We comply with regional advertising rules and guidelines to minimize the risk of non-compliance issues.
  • >99% quality output: our AI differentiators, combined with highly skilled human evaluators, enable us to achieve a quality output rate of over 99%.

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